E-marketing is one of the most efficient ways to keep in touch with customers, building brand awareness and loyalty.

At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from five to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range. Our online messenging system automatically creates both HTML and text versions. So, you know everyone will get your message.

One of the main purposes of your website is to develop communication with your customers. This lets you discover who your customers really are - age, gender, income and special interests, for example - can help you target your products and services to their needs. Besides creating a relationship with your customers, this also contributes significantly to your website content.

Focused Idea can even help you set up a customer loyalty program similar to Discover, American Express, and practically every airline.

Email Marketing

• Send out email newsletters and email bulletins to segments of your marketing database.
• Monitor statistics from your email-outs including bounce-backs, unsubscribes, website visits, open rates, forwarding rates and click-through rates.
• If you are running a loyalty rewards program, then you can edit your loyalty program messages through with Email Marketing System, as well as through the Loyalty Points System.
• Use this system to better understand your customers and their needs. First, ask questions via email from your customers related to your business, and add them to your Q&A archive. - Build relationships.

Customer Loyalty Program

• After you have set up the standard emails and settings for your program, you use this system to manage and update the points balances of your members.