Email marketing has been one of my major sources of revenue for our digital marketing agency. For several years, my relationship with Infusionsoft and Klaviyo has been one of my best learning experiences so far in digital marketing. It has some challenges like any other platforms but I’d like to share with you how I…

Read More
what is seo

On-page SEO is the optimization of content and structure within the website from the home page to the contact forms. Any measures that can be done within the site to improve search engine rankings. Improving meta descriptions, title tags, or content are some of the examples. On the other hand, off-page SEO is any links…

Read More

“Which is better: SEO or PPC?” that’s the most common question we got asked. Quick answer: it depends on your objectives, current situation, and market. New businesses can have difficulty getting acquainted with SEO, and if managed properly, paid search can provide a quick route to search marketing. Your digital marketing strategy will be your…

Read More
5 Simple Ways to Get Leads Without Spending Any Money

Regardless of the type of business you run, the vast majority of your customers and prospects are probably online. That makes it crucial for you to combine online sources for lead generation into your overall marketing plan. While many of the online lead generations demand a lot of money to perform, this isn’t always the…

Read More
Steps to Improve SEO

It’s difficult to run and maintain a business. You may have a steady stream of loyal existing customers, but we also need to make sure that we have a steady flow of new customers. Your website is the online front line of your business and thus, you need to make sure to take some steps…

Read More

SEO is relevant for digital marketers, webmasters and companies of all sizes because, in a nutshell, it helps your website appear in the search results whenever someone types or speaks a question for which you have a solution or answer. In other words, it improves a website’s exposure in the SERPs which contributes to more…

Read More