Three Mistakes to Avoid in Your Digital Marketing Plan

Your digital marketing plan will prove to be very critical if you want to see long-term success for your company. In the world today, your digital marketing activities will define your level of interaction and reach you have with your customers. Digital marketing entails determining how your customer base engages with your social media and…

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Everything you need to know about email marketing

As more people begin to work from home, email is the new “workplace.” Now is the best time ever to perfect email marketing. Read this post on sending emails during a pandemic first. To sum it up now is NOT the time to begin an email marketing campaign; it will NOT be appreciated unless you…

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Businesses need to focus on digital marketing to beat covid-19

In the coming months, businesses will have to depend on and focus on digital marketing initiatives to withstand the raging Coronavirus pandemic. And this is why. Over the last few months, several tech companies have had to suspend their events because of the current pandemic. In addition to SXSW, other canceled events include The Cannes…

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Email marketing has been one of my major sources of revenue for our digital marketing agency. For several years, my relationship with Infusionsoft and Klaviyo has been one of my best learning experiences so far in digital marketing. It has some challenges like any other platforms but I’d like to share with you how I…

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what is seo

On-page SEO is the optimization of content and structure within the website from the home page to the contact forms. Any measures that can be done within the site to improve search engine rankings. Improving meta descriptions, title tags, or content are some of the examples. On the other hand, off-page SEO is any links…

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“Which is better: SEO or PPC?” that’s the most common question we got asked. Quick answer: it depends on your objectives, current situation, and market. New businesses can have difficulty getting acquainted with SEO, and if managed properly, paid search can provide a quick route to search marketing. Your digital marketing strategy will be your…

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Steps to Improve SEO

It’s difficult to run and maintain a business. You may have a steady stream of loyal existing customers, but we also need to make sure that we have a steady flow of new customers. Your website is the online front line of your business and thus, you need to make sure to take some steps…

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SEO is relevant for digital marketers, webmasters and companies of all sizes because, in a nutshell, it helps your website appear in the search results whenever someone types or speaks a question for which you have a solution or answer. In other words, it improves a website’s exposure in the SERPs which contributes to more…

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