The internet has drastically changed how we build and promote businesses. We have access to far more information and far more potential than ever before. So, why do so many business owners wind up overlooking these fruitful opportunities by passing up marketing, ignoring online marketing strategies, or delaying it as an unneeded expense?
We see it this way, there are a smattering of online marketing strategies you need – meaning, your startup won’t be able to succeed without them.
What do I mean, you “need” these strategies? After all, isn’t marketing arbitrary? Isn’t it possible to create a business even without having an online presence? Actually, yes, but you’ll be missing out on huge potential by doing so.
All the strategies I qualify as “necessary” show the following characteristics:
It’s the blend of these elements that makes your work in these areas vital. Here is a list of online marketing strategies we consider “necessary”:
1. Personal branding.
Prosperous businesses can create a lot of momentum from successful entrepreneurs who lead them. Branding yourself, ahead of your company, gives you the chance to utilize a more reputable, personal image to promote your brand.
It also gives you more power to get to know and network with others, form more affiliations and lend a face to your typically faceless business. And it’s free to do, from an economic point of view, though you will have to invest a significant amount of time.
2. Content marketing.
Content marketing takes a wide array of forms, and depending on how you form your tactics, could accomplish a number of different goals. As an example, you could use white papers, ebooks and other long-form content to entice downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your website.
You could even use content as a kind of help and customer service, or some blend of these uses. Content marketing is extremely versatile and useful, and, if it’s beneficial, your customers will count on you to have at least some of it in place for them.
3. Search engine optimization (SEO).
SEO is the method of making your site more visible in search engines, so you get more web traffic from individuals searching for the products or services you deliver. Much of your organic search position ranking originates from the technical framework of your website and your continuous content development strategy.
So, SEO is not much more of an investment if you are already producing new content regularly – and it’s well worth that extra investment if for no other reason than to make sure your website is appropriately indexed.
4. Conversion optimization.
Most of these online marketing strategies aim to get more people on your site, but what do they do once they are there? Conversion optimization helps you make certain you get more benefit out of each and every visitor by making the most of your rate of conversion.
Sometimes, this means including more conversion options, and other times, improving the ones you already have.
5. Social media marketing.
Social media marketing isn’t really the get-rich-quick blueprint you may have been assured, but there is significant potential in building and fostering a social media audience. Again, content will enter into play heavily here, as it will likely be the factor that draws in your audience to begin with. Here, you stand to get higher brand visibility, a greater reputation and much more inbound traffic with your syndicated back-links.
6. Email marketing.
Email marketing has remarkable potential for ROI because it costs almost nothing to execute. Start accumulating subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you promote repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.
As you might have observed from these descriptions, there’s one additional key benefit these online marketing strategies provide: They all work collectively. While they can be conducted separately, each relates to and feeds into the others in some way. If you pursue them all, enhancing your efforts over these multiple areas, you’ll see an even greater potential return.