6 reasons why SEO is important for your website

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Google receives over 4 billion queries per month (Smart Insights, 2017). Having a website optimized for well-known search engines such as Google is an unquestionable necessity in today’s online market place. Consider some of the following statistics for why SEO is important for your website:

  • 81% of consumers conduct online research before making big purchases. (Retailing Today, 2014).
  • 93% of online experiences begin with a search engine (Junto, 2017).

Listed below are a few of the benefits of conducting Search Engine Optimization on your site and keeping up consistent SEO maintenance.

6 Reasons Why SEO is Important For Your Local Business Website

1: Low cost when compared to PPC.

Organic SEO is economical. It only costs an investment of time and diligence on your part. When you end up on the top of organic search engine results, you can assist your SEO efforts by investing a small budget into PPC (pay-per-click) advertising. Additionally, you can set aside budget to put text ads for that keyword you ranked for.

SEO is important and it’s essentially the gift that goes on giving. As your online content matures, is indexed by search engines like Google and you develop back links to a piece of content, you receive authority on the specific theme or focus topic. The net effect of this is even more organic website traffic is brought through your keyword rankings to your site.

2: Higher brand credibility.

In truth, countless people trust the first listing they see for a keyword or search term they type into search engines like Google. They see organizations such as Google as reputable and by doing SEO your website turns into a brand name of sorts.

Google filters content based on strict content standards enriched by its algorithm updates, which describe how the search engine archives a top-level site. This means users receive the most relevant content when they conduct searches. This is why users trust Google’s top-ranking results and these ranks have much higher validity.

3: Your website needs to appear on the first page of Google organically.

75% of people never click past the first page of search engines (Junto, 2017). This implies that if your site is not ranking on the first page of Google, or another search engines, you are losing out on potential clicks and overall organic brand recognition. By having the top position on first-page search engine results, you are guaranteeing yourself a continuous flow of organic website visitors.

4: Access to data that you can use to utilize in organic lead creation at no cost.

By taking a look at your website analytics, you can see what products visitors are looking at on your site. You can also see the search terms and queries people are using to find your site through search engines. This kind of customer data is very valuable and is easy to access with tools like Google Analytics and Google Search Console. Using this data to your advantage is so beneficial in the long run for your website.

5: Good results need minimal maintenance when it involves SEO and long-term benefits.

When compared with PPC and paid advertising, the effects of SEO are long lasting and do not suddenly stop paying off, that is up to the next algorithm revision from Google. So, always stay up-to-date with the current information from Google and SEO pros and specialists. There is, of course, some maintenance when it involves maintaining SEO and keeping top rankings on search engine results.

However, it will be challenging for rivals to surpass you when you keep carrying out good SEO.

SEO is important to your small business website6: Your competitors are certainly devoted to SEO and recognize its benefits.

Now that you have a good understanding of the benefits of SEO and that it is exceptionally valuable, you must know that your rivals are currently on the SEO train and are making the most of it to their advantage.

So, if your rivals are ranking on Google, you must play catch-up and be certain that you are optimizing your website content for the appropriate keywords. Concentrate on long-tail keyword possibilities that bring in modest amounts of website traffic and work your way from there.

Taking all of this information into account, if you are not actively optimizing your site both on-page and off-page to perform well with search engines, then you are really shooting yourself in the foot.

Your business could profit tremendously from following through with some fundamental organic SEO. Even though organic reach on digital platforms such as social and search may be in decline, the benefits mentioned earlier show that SEO has some great benefits over time for your business. 61% of marketers say strengthening SEO is important and growing their organic exposure is their top inbound marketing priority (HubSpot, 2017). Include in this that 57% of B2B marketers mentioned that SEO is important and brings in more leads than any other marketing effort (Junto, 2017), SEO should still very much be a consideration for your start-up or small business.