To compete as a small business today, you’ve got to have a website. A local business website serves as a virtual front door to consumers who study, comparison shop and commonly buy on the internet. This holds true regardless if you run a contracting firm, a lawn care company, a bakeshop, or a law firm.
Word of mouth is still the most effective way to find faithful clients, but getting people through the front door begins by telling them you exist in the first place. A website is one of the most affordable ways to accomplish that.
Even if you don’t sell anything on your site, you should still have one. Use it to tell customers your story, to provide a sneak peek of what they might find when they visit, or to exhibit new products and services you have.
To launch a site, you need four basic things:
Pertaining to design and structure, your website should have the following components:
Develop pages for every service you deliver, and if you’re a local business be sure you highlight that in your page titles and descriptions. To help engage people’s interest in your company, use images with people in them and integrate videos in your storytelling.
Your website should represent your brand as an extension of your firm. Your tone of voice, colors, images, fonts and more need to be duplicated on your site so when someone goes to it, they instantly see that it’s your firm.”.
Composing website text is commonly the most difficult component.
Every single website should have the following pieces of information:.
While planning material for your website, ask yourself some key questions:.
When your website is built, it’s time to declare to the world that it exists. Add your website domain to all of your agency’s printed materials, including letterhead, business cards, brochures and banners. Share the site with your followers on social media sites. Look into running sponsored posts on Facebook in order to let folks in your service area learn about this new resource for products and services.
If used properly, email can possibly be a very effective way to expand your local business and build a loyal following of clients and readers. You can notify your subscribers of when new material is published to your website as well as deliver premium content and special promotions.