How Search Engine Optimization Works for Ranking Your Website

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How Search Engine Optimization Works for Ranking Your WebsiteA number of you have come across the concept of search engine optimization, but have yet to grasp the value of a top ranking for a competitive or semi-competitive keyword. So, let’s talk about how Search Engine Optimization works for ranking your website.

Each day millions of people go to the web in search of:

  • Products
  • Services
  • Expert Advice
  • Entertainment
  • Social Engagement

This is how search engine optimization works for ranking your website.

While search engine optimization ordinarily addresses the first 3 criteria, its reach and scope can cover virtually any type of online endeavor where an individual is using some keyword or key phrase and enters that keyword or phrase into an online search engine and clicks enter.

What happens next is a search engine database which crawls and indexes internet pages has stored a snapshot of numerous pages (typically then cultivating them to the leading 1000 pages for that keyword).

Following the top 1,000 seed set (otherwise known as the authority set) of documents is gathered, they are ranked sequenced by algorithms that evaluate:

  • The pages relevance based upon keyword use, distance and continuity.
  • The pages credibility (both inside the website via internal links and off site links from other internet sites).
  • The trustworthiness of the domain (who they link to and what kind of websites link to it) and …
  • The authority of the domain (newcomer, seasoned site with content, aged website with substantial link citation, etc.).

Formed on the leading flavors of the algorithm, they return the top 1000 outcomes in order of value. But what does this mean to you, your site or your business?

Search engine optimization works for ranking your website if you understand that you must first distinguish a series of keywords based upon the basic premise of commerce and produce enough content or citations for those keywords and then promote them, then you comprehend SEO.

For example, one metric that is useful to identify the competitiveness of saturation of a keyword in search engines is by using phrase match in a search inquiry.

Phrase match indicated putting a keyword “in quotes” in a search and then hitting return. What this does is gets rid of the noise of a broad match query, suggesting rather than seeing results 1-10 of 4 million results, you may see results 1-10 of 65,000 results.

In which case, that number enables you to determine how competitive the barrier to entry is for that keyword.

If you also grasp the numerous benchmarks associated with the keyword (for example doing a search and figuring out the site in the top 10 results) you can determine if the sites are ranking on authority (a giant website with a few pages on the subject), in-url exact match domains (like widgets.com ranking for widgets), a commercial site (with lots of pages, internal links and inbound links from other websites), or if its .edu or .gov sites (which much like Wikipedia can be tough to outrank without the appropriate strategy.

If you can identify a keyword that is within the SEO threshold of your website, figure out that by taking the most competitive keyword generating traffic to your site, then putting it “in quotes ” in a Google search, then you know with some content, internal links and enough peer review or citations (links) from other websites, you can also rank for a keyword phrase in the same ballpark with some initiative.

As an example, a site with 100 pages or less without having citation could probably rank for keywords up to 50,000 competing pages with little effort.

After that, they would have to know principles like theming and siloing (adding a relevant theme/topic then adding secondary articles or landing pages) to increase significance for specific keyword targets.

The challenging part is picking the right keywords, understanding the barrier to entry (to balance out competition, trust and age factors of the websites currently taking up those positions) otherwise recognized as “relevance score” and crossing the tipping point for the on page and off page aspects required to get a competitive position.

Positioning is the target, so rather than counting on a “one keyword wonder” technique, the most effective keyword campaigns are gained from knowing the model of natural language processing (NLP) and semantic connectivity.

In layman’s terms writing keyword or synonym and modifier-rich content for your on page or on site optimization (not keyword stuffing or writing gibberish) and then combining that with an off-page or off-site SEO strategy (promoting your site and acquiring links) and using a certain type and amount of links to offset competitors is the nuts and bolts of SEO.

Search engine optimization works for ranking your website when you understand the various nuances for making the granular changes necessary for an un-optimized site or setting a website up appropriately from the onset can cut the time to the top 10 substantially when carried out in conjunction with a solid, yet diverse link building strategy.