Deciding on your website URL is the most essential digital marketing decision you will make as a local business manager. Like your company’s street address, your website address tells people where to look for you. The more uncomplicated and descriptive your web site url, the easier it is for customers to find you.
But choosing your domain name, or website URL, is not an easy undertaking. With numerous commercial firms operating on the web, the most basic, most descriptive domain names have been snapped up already. If you’re a roofer, you can forget about using the URL roofer.com. But with a little creativity, you can think up an URL that your potential customers will find easily enough.
“Selecting and registering your domain name, which is a hard decision and might require variations, for instance, incorporating your city or ‘inc’ depending upon what name you pick,” said Brian Gibbs, Director of Business Development, a digital marketing agency based in San Antonio, Texas.
So, while roofer.com might be unavailable, you might likely be in a position to get SanAntonioRoofer.com. The first step to deciding on the right website URL is to dream up a list of potential names that communicate your service.
To discover if your website URL is available, check for it on a web hosting service like FocusedIdea.biz, if you are utilizing a one-stop website-building platform. As a rule, it’s best to select a.com domain name suffix, as opposed to or another suffix, even if it means compromising your front runner in domain names. However, it is also recommended to buy as many of the other suffixes as you can afford. Doing this protects you from other companies buying and using “your” domain name.
Registering your domain name should cost approximately $10 to $15 a year. If you find that somebody has already bought your ideal domain, you may be able to buy it, though the price will be inflated.
What do customers discover when they look for your site? Get a free Website Performance Report from Focused Idea to see how your site adds up.