When you’re marketing your business or brand on Facebook, you might not know which methods are appropriate for your brand name’s goals. If you’re unfamiliar with the fine details of social media sites advertising and marketing, it can be tough to nail down important choices, like selecting between Facebook Ads and Boosted Posts. In this post we’ll discuss Facebook Ads versus Boosted Posts. We will take a look at the pros and cons of each and show you when to use one over the other.
Some people find it hard to tell the difference between Facebook Ads and regular posts. That’s because most ads appear directly in individuals’ News Feeds, right alongside updates, images, and video clips from their friends. While ads always carry a “Sponsored Web content” note in a light gray message, they are sometimes identical from regular posts in other ways.
The most significant difference between Facebook Ads and Boosted Posts is what’s under the hood. Facebook Ads offer a variety of analytics options, providing many various methods brands can track ad engagement and also define project goals. What’s more, Facebook Ads use extremely precise targeting options. These allow you to target ads to customers by age, gender, location, interests, and various other parameters. Facebook says, “While boosting a post is still considered an ad, Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most.”
Facebook Ads also have richer formatting options than Boosted Posts, with choices for carousel ads, slideshow ads, canvas ads, and a lot more. Some of Facebook’s ad layouts are created with specific campaign objectives in mind. You can choose to run advertisements that collect leads, send people to your site, and also promote items. Ads can also consist of a call-to-action buttons, making them a more dynamic option for social media marketers.
Boosted posts are a little much less complicated than Facebook ads and are much easier to get a handle on if you are used to Facebook’s News Feed. Unlike an advertisement, a Boosted Post is just a regular Facebook post that you pay to get to a broader audience. This guarantees that your post is seen by a more significant number of users, or seen regularly by users who are most likely to engage with its content.
Facebook boosted posts have one significant benefit over Facebook ads: totally free target market research. Many brands boost messages after they already have audience engagement stats. This makes it possible to boost posts that they know do well with their audience. According to Facebook, “A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook.”
However, now, thanks to Facebook’s Ad Manager, you will also have the ability to target your audience with boosted posts the same way that you focus your advertisements. This can make the boosted posts feature particularly beneficial if you are producing News Feed content that appeals to specific demographics.
The boost post option is easy and accessible. It’s located right on your page’s timeline and can be set up with just a few simple clicks.
The ad manager, on the other hand, allows even more control over who sees your advertisement and how you pay. It also provides you a lot more targeting details and options.
You can select the same interests for targeting in the boost as in the ad, however, in the ad manager, you will be able to see more information.
So, which strategy is much better for your online marketing?
Boosting a post is an outstanding way to ensure your posts are shared with even more users. Used to properly they can help grow brand awareness and drive web page likes, since boosted posts also show your web page’s like button to users in their News Feed. Boosted Posts are optimized to drive more engagement (likes, comments, and shares) on your content. So, if that’s an integral part of your Facebook strategy, they can be a terrific fit. However, boosted posts do not use sophisticated call-to-action capabilities such as displaying a map of your company or getting a customer to fill out a form.
So, other kinds of Facebook News Feed ads are an outstanding choice if you have specific objectives aside from post engagement that you want your marketing to fulfill.
Other sorts of Facebook News Feed ads provide specific and customizable calls-to-action, and campaigns are optimized and tailored to help you get to realize particular advertising goals.
For lots of companies, using a combination of Facebook Ads and Boosted Posts can be an excellent way to get the best of both worlds: more presence and engagement on their Facebook content and to drive traffic and sales to their site and stores. With Facebook’s robust advertising capacities, you can harness the power of this prominent social media site. You can even run multiple campaigns all at once to help you reach a range of online marketing objectives.
If you need help running your Facebook marketing program, Focused Idea can help. Contact us to speak with one of our marketing experts.