You Can Break Away From Your Competitors
If you think that mobile apps are solely for heavyweight brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile craze, understanding that an effective mobile strategy includes more than just a mobile-friendly website.
In fact, these days you'll notice that a number of small businesses you connect with in your day-to-day life have their own dedicated mobile app – whether it's the corner coffee shop or the health spa downtown. These companies are ahead of the pack when it comes to taking their marketing to the next level.
Visible to Customers at All Times
Reports suggest that the average American devotes more than two hours a day (!) on their mobile device. While most likely only a handful of applications comprise the majority of this total usage, it doesn't change the fact that each user has to unlock, scroll, and scan their device for the apps they're seeking. Being "in the way" can be a benefit to your company, as our mind unconsciously records every single image and text (or well-designed app icon!) it stumbles upon – even if it happens unnoticed.
A Direct Marketing Channel
Apps serve many purposes: they can give basic information, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
One of the most significant benefits of having a mobile app is that all the information you wish to offer to your clients – including special sales and promotions – is right at their fingertips. Using push notifications you're getting even closer to a direct connection, and can effortlessly remind customers about your products and services any time it makes good sense.
Provide Real Value
How about digitizing that customer loyalty program you have in place? Instead of continuing with the outdated point-collection card (which everyone forgets), make it practical for your customers to get their rewards via your mobile app. The results? More downloads and even more return customers.
Better Customer Engagement
Regardless of whether you are selling flowers or health club services, your clients need a way to reach you. Having a messaging (or help desk) feature inside your app can certainly make a big difference in the way you connect with your customers. OpenTable, for example, created its whole business model around this concept. Rather than calling a restaurant for a table, customers can book it with less than five clicks on their app. How many customers would rather connect with you via text than via phone?
In today times mobile apps at the small business level are still unique, and this is where you can take a big leap over your rivals. Be the first in your area to deliver a mobile app to your customers. They'll be astonished by your forward-thinking solution!