Digital marketing trends in San Antonio have changed significantly over the last few years. The paradigm has changed, and what benefited you last year will not do the job for you this year. The things got you to this point will not likely get you to where you want to be, and your job as a business owner is to stay on top of this change.
The leads you bring in and the clients you entice are the lifeblood of your business, and it’s not enough to create a single marketing funnel and expect a return on your investment.
Today, your capacity to get leads boils down to building trust and intimacy with those who need you the most, and to then persuade them you’re the most relevant solution. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six San Antonio digital marketing trends.
1. Relevancy earns the victory.
It’s no longer about getting the very most email addresses or leads. Those with the biggest lists used to command their market, but this will definitely not work in 2018 as people begin to hunger for greater familiarity and relevance.
In 2018, relevancy will win the war. If you would like to increase your profit this year, it isn’t about developing more leads, it’s about building greater intimacy and relevance with the prospects you have – so you provide the right solution, to the right individuals, at the right time.
2. Attention is the new currency.
If you’re not grabbing (the right) attention in 2018, you forfeit your capacity to compete without spending enormous amounts of money on advertising and other San Antonio digital marketing trends.
Attention is getting increasingly pricey as more businesses have easier access to it, showing it’s more vital than ever to make the most of the attention you get. People are so weighed down with messages that they are deprived of significance. This is an opportunity for you, because as soon as you capture their attention, you secure their loyalty and finances.
It’s no longer about extending your marketing to the extreme for the sake of it. You will need to spread it to the right customers at the best time, and make the most of their attention the minute you capture it.
3. Be Like Frank Kern (to some extent).
Love or hate him, Frank Kern has mastered a precise skill: He seems to be pretty much everywhere.
His capability to reach the masses is an extraordinary feat, and defines what it means to be omnipresent to your audience. It isn’t about appearing everywhere to everybody, because this is both very expensive and pointless.
No, the purpose of becoming omnipresent is to show up in front of those leads most relevant to you, and who you are most suitable to in return. This combination of omnipresence and relevance leads you to become top of mind, which subsequently ensures your audience knows, likes and trusts you.
4. One platform is not enough.
If you think commanding a single platform is enough, think again.
Your prospects on Facebook are not on YouTube, and those on YouTube are different to those reading Reddit.com. Because of this, the key to your prosperity is to repurpose your content throughout various (relevant) platforms.
In the past this was really expensive and time-consuming, but these days it’s easy to take a single video and repurpose it into a post, an in-depth write-up, a podcast episode and other resources. Consequently, you can repurpose this material into an email series, social media posts and micro videos.
5. Your marketing funnel has evolved.
You can’t develop a single marketing funnel that carries your audience through a predefined step-by-step experience anymore. They are onto you. They have experienced dozens of marketing funnels such as this already. You have to stand apart; you need to turn your marketing funnel into an experience, and establish real, meaningful trust.
Scarcity and timers no longer work. In its place, you need to feed your audience with relevant content at the right time, based on their present level of attention and engagement. This is the only way to build their trust, and their trust is what you need if you’re to make this year your best year ever.
6. Prioritize the invisible ROI.
It used to be sufficient to center your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend on brand recognition.
It’s not to say producing new leads isn’t important, because it is. But, you must also nurture your audience, not merely sell to them.
You must become top of mind, and you don’t do this by forcing one sales messages after another on them. It requires time to build their trust and turn into the “go-to” expert they need. If you only focus on lead generation, you’ll continue to see your ad spend increase while your conversions decline.