Customer reviews are very important and can increase your conversions more than marketing with a paid ad but can be hard to get. Here are 10 tried and tested tips to get customers to review your business online.
There’s nothing consumers consider buying without asking a friend, reading a review, or searching an app. Since most purchases start on the internet nowadays, customer reviews serve as a substitute for an employee who could develop trust.
The other day I asked a colleague how his purchase of LED light bulbs worked out. He answered, “You don’t think I would’ve tried them without first checking the reviews, do you? All 5-star.”
A ZenDesk research report noted that 88% of customers have been swayed by an online customer review when making a purchasing decision.
Yet many retailers and business owners, when I recommend they call or follow-up with their clients, tell me they fear they’ll hear something bad so they don’t do it.
Even worse, they figure the only customer reviews for their company will be people who intend to share an unpleasant experience.
ZenDesk verified this by noting that 95% share negative experiences. But here’s the thing… they also noticed 87% shared good experiences – that’s very close.
And more significantly, they also noted that more individuals have read favorable customer reviews on Google (69%) of customer service online than negative reviews (63%.).
And I’m not naive enough to believe any reader of this post hasn’t checked out an Amazon review before purchasing something – regardless of cost.
When you spot 50 five-star reviews of a product, you usually trust… and I speculate you buy it.
So now you know product reviews are vital, but how do you obtain them?
The more customer reviews a company has, the much more credible the reviews for the company will be. That in turn gives consumers who initially find your company online trust you’ll have exactly what they require.
The most important point you need to remember to get more customer reviews is to ask quickly. The more reviews clients make for your organization, the more commitment they will have for you.
That plays big when you’re aiming to compete with businesses that utilize customer scores and customer reviews extensively.