Local online marketing is a fairly recent sensation. The irony is that the majority of local business owners – the people who should find out all about it – are the least to know much about it. SEO (search engine optimization) experts are on the whole more interested in dominating Google and other search engines for phrases with greater competition and better profits.
Local online marketing can, however, be a very lucrative marketing strategy. What’s more, any local business certainly must get good at web promotion if they wish to survive. Don’t believe it? Have a glimpse at this year’s yellow pages. It is highly likely that your area’s copy is about 25% slimmer than last year’s. Google maps is now making it a lot easier for potential customers to find companies on the Web.
Why is local online marketing so eye-catching to customers? Besides being much faster than the phone or visiting business personally, it creates anonymity. It is normal to want to assess a service or product online free from commitment, than ring a business and face being kept in a queue, required to communicate with an automated system or be put through to a potentially apathetic and tired customer support assistant. (This is not always the case, but we have all put up with bad customer support at one time or another). So we know why local online marketing gets the job done – the next question is how must it be done?
There are a few vital steps to this process:
Everything starts with keywords – or Google search terms as you might think of them. Every site has to have a main keyword, or keyword phrase. Google and the other search engines cannot read, so you have to wave a flag – as if – to let them figure out what your site is about. Picking the appropriate keyword can mean the difference between success and failure online.
Some site owners just focus on aiming to gain Google rankings for general keywords connected to their business. For instance a laser eye surgeon might promote their website under the keyword phrase ‘laser eye surgery‘. The only problem with this is that there are just over 1.2 million results online that have this phrase. There is an art and science to keyword research that is vital before any business owner can even begin to think about promoting their site. There are numerous variations on the phrase ‘laser eye surgery’ with just a portion of the competition, and that’s where so many untapped profits exist.
Getting other sites to link to yours is a vital strategy in getting your business to page one of Google and many other search engines results’ pages. There are several paths to link popularity – among them being to write an online article. This boosts your standing as an authority in your field. What’s more, if you have any writing skills at all you will have an opportunity to outshine the mass of dull and sub-par content that saturates the Internet.
The quality of your site is coming to be increasingly important in the eyes of all the search engines. Why is this? Because Google and the rest have one main objective – to please people who are using them to search online. If their searchers are pleased with the website that the search engines placed in the primary spot, then people will revisit and use Google again.
Here are a number of the ways you can boost the content of your site: