Keywords phrases, also called long tail keywords, are any keyword that is made up of more than one word, usually three or more. This is important for you to understand since the majority of what you do online will more than likely depend on long tail keywords.
Most individual keywords will simply be way too competitive. They will pretty much have countless web marketers all battling over that word. That is why the long tail keywords make a lot more sense.
It will be significantly simpler to show up for the term, “inexpensive golf balls” than it would be to show up for the phrase “golf balls”. In any case you’ll still have a great deal of monthly searches but you may effectively have a shot (excuse the pun) of ranking for the longer keyword phrase.
Don’t get deceived by the considerable amounts of monthly searches some keywords receive. If they are receiving hundreds of thousands of queries each and every month you can bet that there are countless competitors all fighting over the scraps.
Why make an effort? You can quickly put together a long list of long tail keywords. Each keyword can average over 1,500 searches a month. And the best part? You can show up very high for most, if not every one of the keywords on your list.
Just ranking high for just one of those keywords might not get you a lot of web traffic, but suppose you had a list of 20 long tail keywords, each getting about 1,500 searches each month and you were able to rank high for all of them? That is a considerable amount of traffic, traffic that you just wouldn’t get if you aimed to rank for the much more competitive keywords.
You can use the Google Keyword Tool, which is free, or many other online versions which are not, to find a very good list of keywords associated with your niche market. Just start off by working with a reasonably broad term and then drilling down to identify a nice long list of exceptionally targeted keywords that include 3 or more words.
Once you have your keyword list you can then use those keywords for numerous things like article marketing and on site search engine optimization (SEO). This will enable your website or your posts to appear high on the first page of Google for a particular keyword. That means a lot of extremely targeted traffic to your site … all absolutely free.
One other essential thing to bear in mind, you must make sure that the keywords you decide on not only have a decent number of monthly searches, and that they aren’t too competitive, but likewise that they are highly related to the content of your website.
This is an additional guideline the search engines use to determine the rank of your site. If the keywords that you are targeting do not relate really closely to your website you will not rank as high for that keyword. It’s not a big deal, just throw out any one of the words on your list that don’t relate directly to your website.
Finding the ideal long tail keyword phrases for your web based marketing is a very significant step to take to assure your online success.