Certain forms of negative reviews are just what small-business owners require. (Hear us out before going crazy on us.) Negative reviews are a way of getting perspective or seeing things from the customer’s viewpoint. They can help you get helpful knowledge that may have been your blind spot about your services or product. In those instances– consider, acknowledge what you’ve found out, thank the customer for the review, and make things right if the situation warrants.
Having said that, every from time to time trolls creep out from the dark crevices of the Internet and post full-blown assaults as opposed to genuine criticism. And regrettably, local business are more affected by these types of evaluations than large companies.
But even when you’re addressing a baseless assault, there is a protocol to help you through.
Johnny Crosskey, content marketing manager at Absolute mobile Solutions said,”First determine if the comment is a legitimate issue or the work of a disgruntled troll. Both need to be addressed but require slightly different strategies.”
He advised small-business owners take the following steps: