October 6, 2017

How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

Originally published at: You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Me, too. Yet […]
October 3, 2017

User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?

Originally published at: User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. When your brand shares something a […]
September 28, 2017

How should I handle localized content?

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September 27, 2017

SEO for your website

The best way to get consistent traffic to your website is by doing SEO for your website. However, if you do not know SEO, what should […]
September 21, 2017

A Step-by-Step Process for Scoring Your Content

Originally published at: Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? […]
September 21, 2017

How to Prioritize SEO Tasks [+Worksheet]

Originally published at: Posted by BritneyMuller “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun […]
September 20, 2017

Content Marketing Trends to Watch for 2018

Originally published at: About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of […]
September 15, 2017

How to Integrate Guest Blogging Into Your Content Marketing Strategy

Originally published at: Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content […]
September 13, 2017

5 common mistakes in SEO (and 6 good ideas!)

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