Web design and S.E.O… These are topics that keep web creators, search engine marketers, and internet entrepreneurs up at night. No matter of your chosen industry, the success of your site, any website, counts on the amount of visitors it receives on a daily basis. It’s a basic equation. The more visitors you get to your local company site, the more opportunities you have of producing sales. Qualified web traffic is the secret here, and Search Engine Optimization is one of the methods website owners use to generate that traffic. We’ll talk about SEO later in this post. But before we come to the topic of SEO, let’s discuss website design.
Small business managers experience the same issue, regardless of where they are. They must work within the confines of their operating finances, which means hiring professionals they can pay for to do the important things that they themselves can not do. Which certainly includes small business web design. And since it’s local business sites we’re speaking about, let’s remove the idea that everybody can produce a meaningful online existence for their business by utilizing one of the many Do It Yourself platforms in the market. With few exceptions, going the DIY route is a recipe for failure. With that in mind, you won’t be saving much of anything, let alone money spent or time squandered. Understanding a set of skills that are outside of your core business aren’t going to help much.
Your new local business website is a reflection of who you are and what your business’s purpose is all about. It is important to hire a developer who specializes in small companies and who has the skill set to combine all the elements that make a good website.
Working together with a competent website designer, you will come to a level where your site will have all the components set up to turn a dream into reality. The messaging will be perfect, the branding will be a precise representation of what your philosophy is. You will have the type of content that your visitors will want to learn from.
To get more site visitors, you’ll need to work with a search engine optimizer. This should be somebody who is educated about the different parts of online marketing. An SEO specialist who has the technique to implement a system that favors the growth of organic search and the knowledge to know the distinction between generic traffic and qualified traffic.
Hopefully, where you were in phase one, you allocated effort and time in:
Based upon this task, and your expertise in your niche, you will have already created web content (in phase one) that will have thought about the data gathered during your research.
With phase one behind you, now is the moment to delve deeper into this kind of research.
Any time you invest searching through your competitors’ websites is time well spent. It will give you a crystal clear idea of the keyword phrases your rivals are targeting themselves and which ones among them you may want to select to have a reasonable chance of a high ranking.
Remembering that your highest ranked competitors have a number of years of experience on you, here are some concepts you need to avoid:
You might claim that if your competitors manage to rank near the top of search result pages, then why wouldn’t you and that would certainly be a very valid point. But you must begin somewhere and specifying small goals which will be more possible in the short term would be the ideal course of action.
It is strongly advised that you aim for low competition keywords to begin with. Also called long-tail keywords, these kinds of keywords may not create as much visitor traffic as their more competitive cousins, yet in the short term, they are a lot simpler to rank. Add a few low competition keywords to your basket of high ranking terms, and very soon, their combined search volume might well be just as high as that of the more competitive keywords.
In the best possible scenario, discovering a high-volume keyword with lower competition would be ideal. Some tools can help you discover these treasures, but given how pricey they are, you might wish to depend on your SEO pro to supply you with this particular data. I ‘d also suggest utilizing a tool like Ubersuggest by Neil Patel that can help find good keywords to target.
Google may not like this, but throughout the years, the traffic created by social media has gradually crept up to a level where traffic from social media is the top source of all website referral traffic. Naturally, this trend largely depends on the nature of the website but to overlook the possibility of social media in any web marketing campaign would be a mistake.
And lastly, you will have to ensure that your web site speed is up there with the guidelines of the search engines. Slow sites, pages that take a while to appear are counter-indicative of the search engine best practices suggestions and will only serve to cause your visitor to leave your site as fast as they came.