When you consider SEO do you think about copywriting? No? Because you should, considering Search Engine Optimization while developing your content and captions for social news as an effective method to make your content more discoverable. SEO copywriting allows you generate compelling content that users love and search engines comprehend. It allows your content to be optimized which means more traffic to your web page.
How do you get those high positions for your content? Here are five search engine copywriting secrets you can apply to improve your search engine position making your content King!
#1: Keywords are the key. Keywords are the combinations of terms or phrases that users type in search engines when they look for content. Consider everything that you type into Google when you’re searching. Now, consider the things that individuals might typing in to find your content and use those key words while writing your content. Keywords are the main language that search engines understand when they try to index exactly what content is more appropriate to what users need. Using targeted key words is the key to make your content discoverable and drive traffic. Now when you’re writing content for your site there are several places you want to ensure that you’re making use of your main keywords. These essential areas are Title Tags. This can be the title of your pages or blog post. The H1, H2, H3 tags are the subtitles or headers on your pages.
A quick word of caution: Never spam your site with similar repeated key words. Use synonyms of your main key words to ensure your content appears more natural and organic. If you use the same words in your content over and over search engines will actually penalize your site for over optimization and high keyword density.
#2: Ensure your headlines are extremely optimized. Focusing on optimizing your headline can make or break your discovery ranking. In crafting your headline consider three major headline choices.
Ensure that you use the appropriate key words by searching for those that have a high search volume. This means the key words you’ll use in your headline will reflect those terms relating to your post that users search for the most.
# 3: Work on your tags and meta descriptions. Aside from your headlines, work on your meta descriptions. Tags are labels to categorize your content and meta descriptions are the summaries of the webpages that appear below the headline in search engine result page. These are both discoverable elements that help search engines understand exactly what your content is about. Again, for the purpose of SEO, make sure to use the right tags and meta descriptions by searching for appropriate key words that people will actually search for when they look for content like yours. Take advantage of meta descriptions by incorporating your targeted key words that you used in both your headline and tags.
#4: Link it up – Page ranks make your web page more discoverable and show exactly how your content is relevant. By putting links that people can access on your web page and allowing individuals click back means your content matters. Links improve the user experience and help build traffic to your website. How do you always attract links from important sites and content curators? You must ensure that you have actually great content and ask your followers and visitors to share.
#5: Write compelling content. Optimizing your content with the right targeted key words is one thing, but creating the best content will improve your search engine positions even better. Google uses page links to analyze going through your website and those links are a factor in judging the credibility of your content. As a guide ensure your content is
Applying SEO techniques when you write your copy allows your content to be understood by Google, Bing and other search engines. Optimization only works best if you have actually great content.