Small business online marketing, also known as internet marketing or digital marketing, is the art and science of selling products or services over digital networks. These might include the internet and mobile phone networks, for example. The art includes finding the right marketing mix of approaches that interest your target market and will essentially translate into sales. While the science of digital marketing is the research and evaluation that goes into both picking the strategies to use and measuring the success of them.
When talking about small business online marketing, there are many different methods to consider.
Small business online marketing is becoming more and more significant to local businesses of all types. Previously, web marketing was something that local bricks-and-mortar firms could justifiably disregard. It didn’t make good sense to waste time and money on online marketing when all your business was local.
Now with growing local search and people’s habit of searching on the internet first, it matters. I would go so far as to say that all local businesses need to incorporate some small business online marketing in their advertising and marketing mix.
In addition to advertising online, your online reputation is very important, even if you do not conduct business online – before a new customer chooses to shop at your business chances are they will look at online testimonials and reviews, so developing a reputation for quality and customer service is essential. Dissatisfied customers are most likely to leave online reviews than satisfied ones. With that in mind, you need to have a strong reputation and plenty of positive online reviews is vital to business success in today’s digital world