You’re a small business operator. You’re swamped – constantly. You’re continually pulled in a number of different directions, but you recognize the importance of strong content marketing, so you would like to routinely share new blog posts to your website. But what can you cover to keep your blog authentic and interesting?
Among the struggles of possessing hardly any time and/or getting writer’s block, the idea of regularly submitting to a blog can leave many local business operators frustrated or overwhelmed. That’s why we asked these blogging experts for their ideas to keep your business blog new and drawing in new readers.
Blog material doesn’t need to be challenging. Multiple bloggers recommend allocating some time to identify or define the purpose of your blog. Once you have a clear path for your blog’s intentions, get in the habit of consistently posting premium content to inspire customers to trust your business and keep search engines ranking you authoritatively.
Here are a few professional pointers to help overcome those obstacles and make sure your blog works.
Commit time in your schedule for analysis so that can find what questions your customers are asking, what subjects they have an interest in learning more about, and how they respond to posts from other folks within your field.
Dayne Shuda, founder of Ghost Blog Writers, helps buyers understand the process of finding out about their audience, producing an attainable schedule for blogging, and creating interesting blog content.
“You can find questions by talking with current customers. You can use social media to find questions. Do a little digging to see what hashtags your customers are and follow those hashtags. Look at a few of your current followers and dig into their feeds. See what questions they’re asking,” he said. “See what the big topics are.”
Your blog could be among the absolute most dependable way to reach your clients, but you must plan carefully to make certain that you’ll have the ability to maintain it over time. Nathan Ellering covers setting achievable blog goals in his piece on CoSchedule. The most ideal blog goals, according to Ellering, will be SMART: Specific, Measurable, Actionable, Realistic and Timely.
Ensure that whatever amount of content you set out to submit to your blog will be attainable monthly. Consider any seasonal spikes, scheduled trips, or other variants in your timetable. Also figure out what results you expect to record with your blog posts, whether they be page views, purchases, or other action taken on your website.
Give yourself regularly scheduled deadlines to hold yourself accountable, but not cause your focus on other important tasks to slide. Choose the best time of day in your schedule to have your content ready to share. These targets will keep you disciplined, and soon enough, become second nature!
Once you have your objectives set, it’s time to put your investigation and schedule together to determine how often new blog posts are necessary, but also possible. How often do your customers like to read new content from you? Do you use email marketing or newsletters to tell your customers of new blog posts?
Start slow – give yourself a goal of two blog posts for the first month. As you begin to feel more relaxed, boost your frequency when you and anyone else adding to your blog can stay on the same page and track what is working and what isn’t.
Ellering warns new bloggers not to start out with too many posts. “Instead, in the first months particularly, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team,” he said.
It is very important to jot down good ideas for future blogs, even if it’s not time to write one yet. Keep your thoughts and ideas organized– give yourself scheduled brainstorming appointments to run thoughts by your staff or open the conversation up for suggestions from various members of your team.
Shuda said this sort of consistent brainstorming relieves the pressure of sitting down and forcing yourself to pick a topic to blog about then and there. “Take about one to two hours a month to brainstorm blog post ideas for the entire month. Then schedule separate times for writing,” he advised.
This is where the rubber meets the road – time to shine with your blog content! After you have determined your blog’s audience, goals, frequency, and topics, keep the great content coming!
You can share the blog post throughout your social media pages to call more focus to it and keep your supporters updated with new content. If you ever start to feel like your blog is getting repeated or stagnant, consider writing about more than just your services or market. Listen to advice like that of Beckie Manley, founder of Fierce Strategy + Creative. Manley’s method is to use strategic content that is tailored to each individual business brand.
“We recommend topics that highlight brand attributes, cultural insights, case studies that demonstrate expertise or success, and value-added posts that educate or share valuable information with your readers,” she said. “Don’t add a blog to your website unless you are committed to producing consistent content.”