In the last few years, digital marketing has taken off! In fact, mobile has progressed so quickly that it is now the leading digital platform for media consumption. According to ComScore, 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps by themselves. Going back to 2015, Google began indexing mobile apps, which allows them to rank in search engine results. So, what does this all indicate for you and your company? You need a mobile app!
As mobile marketing continues to grow, a growing number of businesses are hopping on the mobile app bandwagon to get in touch with “on-the-go” customers, drive more traffic, bring in repeat business, boost sales through improved product promotion, and most important, be available to their customers, on their mobile phones, 24 × 7.
Having a mobile app for your business takes promotional initiatives to an entirely new level. Apps are not just for large companies like Amazon, eBay and Wal-mart anymore. Medium and small businesses are now raising their marketing methods and increasing their customer reach with mobile apps.
Today’s technology has delivered us the entire world at our fingertips! Mobile phones have rendered public telephone and most landlines passé since we can take them with us wherever we go. That gives businesses a huge marketing benefits. Let’s look at the benefits a mobile app offers your business and your customers:
The bottom line is a mobile app loads and works much faster! Launching an app takes a second, whereas a website can take considerably longer, especially if the mobile user has a bad signal. Mobile optimized websites serve an important business purpose, but they do not replace the need for apps. Let’s check out a side-by-side comparison:.
Do you see the capability that mobile apps have to offer? With features like push notifications, you can immediately reach your customers with much less time and effort than snail mailing sales ads, furthermore, dramatically less advertising expenses. But the greatest benefit a mobile app has to offer your business is return on investment.
The Apple App Store has over 100 billion downloads a year, that’s nearly 274 million downloads daily according to Statista! Now is the time to tap into the mobile app market! The more users that download your app, the more people you can reach to offer sales, product promotion, events, launches, you name it! The app market is booming and continues to grow. Are you convinced yet?
Just keep in mind, mobile apps are swiftly becoming the standard component of businesses large and small. Deciding on an app today can set the foundation for the future of your business and help put it on the fast lane to continue to grow, develop your customer database, and make you more money!