What social media platforms should businesses use?
Social media gives businesses a way to connect with their target audiences whenever they’re online. Social media platforms don’t just allow businesses to engage with…
How to Create Your Customer Avatar | Who is Your Perfect Customer
How do you know who to design your marketing towards? Who is your perfect customer? Marilee Maricich explains the steps to create your customer avatar.…
How to Come Up With Ideas for Blog Posts
Every minute there are millions of pieces of content uploaded to the Internet. This can make it so difficult for businesses to come up with…
Is Website ADA Compliance Really a Problem?
What is Website ADA Compliance? Here’s something 99.99% of businesses probably don’t think about until they’re hit with a lawsuit: website ADA compliance. Why are…
Why Voice Search Is the Future for SEO and How to Optimize
What is Voice Search? Reaching the top search results position for dozens of keywords is the ultimate aim for many content marketers. Still, Google keeps…
How to build a high converting landing page
Looking at a landing page, it’s easy to tell when one is not going to covert. It’s also easy to look at a landing page…
6 Simple Ways for Driving Traffic to Your Website
This week, I want to share my favorite ways of driving traffic to your website. Once you’ve created a gorgeous professional website for your business,…
How to Create an Ad from Your Facebook Posts
When it comes to Facebook ads, you may have heard some Facebook ads experts talk about how you shouldn’t boost Facebook posts. There are many…
What Does a Search Engine Optimization Consultant Actually Do?
From the 30,000-foot view, the job of a search engine optimization consultant is to help your business get found online. What do they do, and…