Digital Marketing Tips and Tricks

Focused Idea’s Blog

Three Mistakes to Avoid in Your Digital Marketing Plan

Three Mistakes to Avoid in Your Digital Marketing Plan

Your digital marketing plan will prove to be very critical if you want to see long-term success for your company. In the world today, your digital marketing activities will define your level of interaction and reach you have with your…

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Everything you need to know about email marketing

Everything You Need to Know About Email Marketing

As more people begin to work from home, email is the new “workplace.” Now is the best time ever to perfect email marketing. Read this post on sending emails during a pandemic first. To sum it up now is NOT…

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Six Emails You Should Not Send During a Pandemic

Business Emails Not to Send Clients During the Pandemic

Many people are working from home right now, and so many businesses having dispersed the workforce, email has never been so relevant. However, based on the emails I’ve been getting lately, a lot of companies are blowing things up with…

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Businesses need to focus on digital marketing to beat covid-19

Why Companies Need to Focus on Digital Marketing to Beat COVID-19

In the coming months, businesses will have to depend on and focus on digital marketing initiatives to withstand the raging Coronavirus pandemic. And this is why. Over the last few months, several tech companies have had to suspend their events…

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Tools for working remotely

Are you working remotely? Here are tools to help with productivity

Are you suddenly working remotely? We’re all in a transition phase right now with our industries. Here are some of our favorite tools to help you adapt.

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How to Approach Your Digital Marketing Presence During COVID-19

Managing Your Digital Marketing Presence During COVID-19

If your organization has temporarily stopped doing business or chosen to introduce a telework schedule, how you handle your digital marketing strategy might change in response to this ongoing health crisis. Here are some suggestions for managing your digital marketing…

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Email Marketing Tips and Tricks

Email marketing has been one of my major sources of revenue for our digital marketing agency. For several years, my relationship with Infusionsoft and Klaviyo has been one of my best learning experiences so far in digital marketing. It has…

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what is seo

What is on-page SEO?

On-page SEO is the optimization of content and structure within the website from the home page to the contact forms. Any measures that can be done within the site to improve search engine rankings. Improving meta descriptions, title tags, or…

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SEO or PPC: Digital Marketing Strategy

“Which is better: SEO or PPC?” that’s the most common question we got asked. Quick answer: it depends on your objectives, current situation, and market. New businesses can have difficulty getting acquainted with SEO, and if managed properly, paid search…

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