Landing Page Design

Quickly Convert Qualified Leads and Boost Your R.O.I.

Boost Your Leads and Profits With a Premium Custom Landing Page

If you want to bring your online marketing full-circle, you must have a dedicated landing page. They enable you to take your creative advertising — whether it's in print, a TV commercial, or a pay-per-click or a banner ad — and convert it for the web.

To maximize the chances of turning lookers into clients, our experienced website designers use effective and robust design principles to entice users to click through to another page and buy something. If your prospects aren't ready to do business with you yet, we will capture the leads by giving them incentives to buy from you in the future.

Even if you boast about how amazing your business is and someone actually clicks on that advertisement, do you really want to send them to your homepage? After all, when they get there, what do you want them to do? Typically, a homepage shares about a company but does not guide people to a single goal.

Once you know what you want a visitor to do, make it extremely easy for them to do that single thing. Direct them to a landing page that encourages them to do what you want. You'll notice a drastic improvement in the effectiveness of your digital advertising and conversion rates.

Your Landing Page Should Work For You

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Custom UI Design

Your landing page will be created just for you and your target audience. Our designers work with Fortune 1000 companies as well as small businesses, so we understand what's needed to produce a high-quality professional design.

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Conversion Insights

We don't "just" create landing pages — we are digital marketers. In other words, our design team brings strong conversion skills to your project. When your goals are clear, we'll be sure your landing page is set.

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Designs for Your Brand

We want to work with your company's brand, not against it. It sounds simple, but the web is flooded with generic landing pages that create uncertainty and disconnect for visitors. We want to keep you connected.



Thank you for reaching out to Focused Idea to talk about your landing pages. Please fill in your name and email address. We will get back to you right away.

What is a landing page?

A landing page is a website page specially intended to convert a visitor into a lead. That is the single purpose to consider when designing each landing page.

If you advertise, you should send all of the leads you attract from your ads to a dedicated page. Each landing page should have a definite goal — it could be to generate sales, identify fresh leads, convert visitors, or sign up potential customers. Your landing page is where you deliver your best pitch. To be most effective, it is important to create your landing page before you begin to spend money on your advertising.

The best landing page design will target a distinct audience, for example, traffic from an email campaign promoting an ebook, or people who click on a pay-per-click particular advert. So it’s essential to build a different landing page for each of the offers you offer.

You must keep your audience in your mind when creating each part, from the headline to the text on your button. It's all about making the conversion.

Why do you even need landing page?

Your custom landing pages are critical to getting leads and increasing income. Apart from just getting the names and contact details from people intrigued with your company and products or services, your landing pages also give numerous other notable benefits. With thoughtful consideration to design and copy, you can bump your lead generation up another level. So, what are those significant perks?

  1. Know Your Leads — You might only need a name and an email address on the first visit. But, subsequent visits they can give you more profound insight into the consumers who are interested in what you have to offer. The more you learn about them can create inspiration into what to offer next.
  2. Boost Your SEO — Whenever you add a fresh landing page, you're adding one more indexed page on your website. This means there is one more chance for you to appear in search engines and send traffic to your website by organic search. When you create landing pages that are "search-friendly" or "SEO-friendly," you're raising the possibility that your offers will be seen by people who are curious about what you have to say.
  3. Lead Flow — With more landing pages on your website, you will produce more leads. This means that you must design more offers and launch more events, so you have landing pages to send your customers to. More landing pages produce more leads, and optimized landing pages will notice improved conversions. With a customized landing page tailored to the particular needs of your buyers, there are no limits.
  4. Prospect & Lead Connection — The more intelligence your sales team has, the better they can provide the solutions your prospective buyers need. They’ll know what your buyer is looking for and precisely when they’re primed to buy.
  5. Marketing Insights — The more custom landing pages you launch, the more data you’ll collect for your marketing endeavors. Tracking and analyzing the metrics related to your landing pages shows you what’s working and what isn’t. There is always room to enhance your efforts. But, you can’t learn about what to improve if you do not know which portions of your landing pages and marketing plan to focus on.

Is there anything wrong with your landing page?

Even one of the most generous advertising budget never seems to be enough these days. With the ever-increasing price for clicks and strong competition for every keyword phrase, it's a fight for the top spot in the search engine results.

Do you wonder why your strategy isn't performing? Even after all the effort, marketers still wonder why their campaigns are not performing as well as they expected. We can give you a list of reasons.


  • You may be sending your traffic to your home page
  • Your web page doesn’t provide what you promise in your ad (like special pricing or a limited offer)
  • Your conversion/lead generation form is challenging to find
  • You have a high bounce rate because there are too many navigational choices
  • You say too much on your landing page, and the readers aren't interested
  • You don't measure performance
  • It takes a long time too long to load

What elements make an amazing landing page?

Limit Navigation — You've brought your targeted traffic to a page where they can do exactly what you wish. Don't distract them from doing that! Limit the number of exit points on your landing page so that your visitors are focused on filling out the form. To do this, remove the website's navigation on your landing pages. It helps to shine the spot light on the content you're delivering.

Enable Sharing — Tap into a massive group of your best word-of-mouth marketers: your target audience. Add sharing links to your landing page to enable your users to share your landing page with their friends and family.

Bring Value — To start with, if you have a valuable offer, your guests will trade their contact information for your offer. Ask yourself if your offer is intriguing to your audience and be sure your landing page demonstrates that value. One way to guarantee that your landing page adds value is to show your audience what they're going to receive — right on the page.

Create a Short Landing Page — The longer your landing page and form are, the more resistance you add to your lead-generation. Making your lead form short and straightforward will increase your conversions.


Great performing landing pages are crafted by Internet marketers. Our primary focus is on converting lookers into buyers.

Provide what is promised in your advertising

Use attention-grabbing headlines

Plainly describe any differentiating advantage

Include your primary value proposition

Write a concise, appealing intro to describe what you're selling

Plainly describe the key benefits

Clearly describe additional key features.

Carefully choose imagery to support the main message

Incorporate social validation (testimonials, case studies, etc.)

Include strong calls-to-action

Use images and/or video that relate to the text

 Specify any add-ons that may inspire sales


Free 30-Minute Landing Page Consultation

Get your 100% FREE no-obligation 30-Minute Landing Page Strategy Session Call ($1,000 Value) that could potentially generate upwards of $250,000 in sales for your company. You’ll get a fully customized breakdown for your growth.

Thank you for reaching out to Focused Idea to talk about your landing pages. Please fill in your name and email address. We will get back to you right away.