Marketing strategies are a dime a dozen. There are so many options to choose from that it can be difficult to know which one will work best for your company.
Having a toolbox of marketing techniques is the key to success in today’s competitive market. The internet has made marketing easier than ever before, allowing businesses to get their message to potential customers with very little effort. With so many options available, it can be difficult for small business owners who are new to the game to know which strategies to use. For this reason, we have compiled a list of six different ways to get your message out there for you!
Use these techniques to keep your company’s marketing fresh and innovative.
Here’s our list of Marketing Strategies for Businesses
The “you get an extra $__ in bonuses…” strategy tells your prospects that the total value of your bonus products is a mystery. They will discover that in order to learn the real value of your bonuses, they will need to buy your product or service. You can tell them it will definitely be revealed after they place their order.
2. The “Positive Sell Out” Marketing Technique
The “this product will certainly sell out…” technique informs your potential customers that you are positive that your product will not last long. Many individuals are coaxed by confidence. You can show even more of your self-confidence by telling them the approximate time when your item will sell out.
3. The “Pestered” Marketing Strategy
The “it’s hard to choose sometimes with many organizations pulling you in different directions…” approach tells your potential customers that you understand they are getting pestered with ads every day. You need to tell them you will not lease, share or market their name to any other business. It will indicate to them that you are attempting to help them reduce their spam and junk mail.
4. The “No Install” Marketing Technique
The “there’s no software application to install…” technique tells your prospects that your product will not call for any kind of software program to use it. Many people, even today, are software application- or computer-phobic and don’t want to go through the annoyance to get their desired benefits with items that take complicated software applications to run.
5. The “Plug It” Marketing Technique
The “it can be personalized, and you can plug it into…” approach informs your prospect that they can change your item for their very own personal needs and benefits. You are also communicating that they can conveniently fit or blend your item right into their targeted scenario.
6. The “Lock It In” Marketing Approach
The “lock-in your one-time price now and sidestep any regular monthly costs…” strategy informs your prospects that if they purchase your product right now, they will avoid paying a recurring fee to use it in the future. If they are remotely considering your product, they’ll likely buy it today due to the fact that the majority of people dislike recurring fees. You can even give them a date when you switch your item to a subscription.
7. The “They All Did” Marketing Strategy
The “a single person (your product’s benefit), one more person (your product’s benefit), he or she (your product’s benefit)…” strategy gives your potential customers specific examples of people that have actually gained value from your product. You can show them as customer success stories or brief little benefit bullets in your sales letter. You could also add their real endorsements.
8. The “Individual Partner” Marketing Technique
The “as a perk, turn into one of my personal Joint Venture (J.V.) partners…” method informs your potential customers that if they buy your product, they can also promote it. You could offer your consumers a higher commission price than your free affiliates, just like you would your top personal J.V. partners. You could also tell them how many J.V. partners you have and also the credible names that are involved.
9. The “Lying Down” Marketing Technique
The “when you’re lying on your bed tonight and looking at the ceiling visualize…” method tells your prospects to think of the benefits of your product. Most people will not purchase the first time they see your advertisement, so this encourages them to purchase later on when they’re not seeing your advertisement.
10. The “By Yourself” Marketing Approach
The “why would you try to do it yourself when you can get (your product)…” strategy tells your prospects it’s the perfect time to achieve their desired benefit because of the resources that are available to us nowadays. You just require to persuade them how much more difficult it would be to achieve without your product’s help.
11. The “It’s Possible Now” Marketing Approach
The “we live in a time where it’s feasible to (your product’s benefit)…” strategy informs your leads it’s an ideal time to get their desired benefit because of the resources that are readily available to us right now. Obviously, one of those resources would definitely be your product. You would connect your product to the kind of new features it carries, for instance: new technology, new fabrics, new chemicals, etc.
12. The “F.O.M.O.” Marketing Strategy
The “tons of people are hopping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on a chance to achieve their goals with your product. You can remind them that they may have already read about it on television, in print, on the radio, or on the Internet.
13. The “Important” Marketing Approach
The “this may be one of the most important letters you’ll ever read…” technique tells your potential customers that if they do not read your sales letter, it could negatively impact their life. Many people will not want to leave your website without at least skimming over your letter. It may just be enough time to convince them to buy.
14. The “First Things First” Marketing Method
The “the very first thing you should do before you (your product’s advantage)…” technique informs your prospects of the first step they must take before they attempt to upgrade their life. It could be buying your product or something they need to do after they own it. You could even tell them that if they get the first part wrong, it could cost them time, cash, psychological distress, and so on.
15. The “Heard It All Before” Marketing Technique
The “we have all heard it prior to (a common saying)…” approach tells your leads a statement that will support your product’s benefits. You should use one that is widely recognized or in your specific niche. It can be powerful because it’s already ingrained in your prospect’s mind, and they likely already believe it.
16. The “Does The Same Thing” Marketing Strategy
The “very own the affordable, high-quality alternative that does about the very same thing…” method tells your prospects that your product does the exact same thing as your competition’s expensive version. You can tell them that you recognize a lot of them could not afford your competition’s version, so now they won’t be left out in the cold and can appreciate the very same benefits and even more.