Do you have an ADA Compliant Website?

Does your website need to be ADA compliant?

For accessibility activists, the shortage of websites and mobile apps that are ADA compliant and meet accessibility compliance standards was discouraging news. When schools and businesses closed because of COVID-19, people went online for supplies, services, education, information, and to do their jobs. What they found were websites and apps they could not use. What…

Read More

The 5 Most Important Digital Marketing Strategies for Companies

The 5 Most Important Digital Marketing Strategies for Companies

Digital marketing is essential in today’s Internet world. It’s one of the best ways to expand your business, regardless of your industry or company size. However, in order to grow your business and generate money, you must use the best strategies. Over the life of the internet, many more innovations are being introduced into the…

Read More

Facebook Ads or Google Ads, Which is Better for Businesses?

Facebook Ads or Google Ads: Which is Better for Businesses?

Facebook Ads or Google Ads: Which Should You Use for Your Business? Until recently, many advertisers used to think of Google Ads and Facebook Ads as rival platforms. The two companies’ long-standing rivalry was frequently dramatized by the media. It was viewed as clear proof that the two platforms were in direct rivalry, forcing businesses…

Read More

Why You Need to Use AI for SEO Success in 2021

Here are some reasons why using AI for SEO will help you boost your page rankings and create more coherent strategies and content.

Currently, Artificial Intelligence (AI) is one of the most prominent digital marketing trends. Artificial intelligence (AI) was once synonymous with robots, machinery, and complicated sciences. It had an abstract and mysterious feel to it. It was a concept more often associated with science fiction films and the distant future.

After a decade, artificial intelligence has become a more popular concept.

AI has grown to become a staple of our daily lives, from using a self-checkout line at the grocery store to relying on Amazon’s item recommendations.

Digital marketing and SEO are perfect examples of this today.

Read More

April 22 is Earth Day 2021

Earth Day 2021

Today (April 22) is Earth Day 2021, an international holiday commemorating people’s commitment to environmental conservation. The annual celebrations will be held for the 51st time in 2021. The theme for this year is “Restore Our Earth.” The United Nations declared April 22 to be “International Mother Earth Day” in 2009. UN Secretary-General António Guterres…

Read More

What is digital marketing?

What is digital marketing?

What is digital marketing? From a 30,000 foot view, digital marketing pertains to advertising delivered using digital channels like search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse items, solutions, and brand names. Consumers rely heavily on digital methods to research products. For instance,…

Read More

2021 Digital Marketing Trends for Your Business

2021 Digital Marketing Trends

At one point, artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were grand concepts bordering on the absurd. Today, these innovative digital marketing trends are among the top priorities for a majority of business owners in 2021. And why wouldn’t they be? After all, if your business plans to remain competitive in today’s…

Read More

You Must Have an ADA Compliant Website or You Could Risk Fines

You Must Have an ADA Compliant Website or You Could Risk Fines

The Americans with Disabilities Act (ADA) is famous for initiating the emergence of wheelchair ramps and disabled parking spaces. When technology grew, so did website designers’ responsibility: now they need to build an ADA compliant website to meet the needs of the impaired. Even though the ADA was established before the Internet, its creators deliberately…

Read More

How Often You Should do a Website Audit to Stay on Top

How Often You Should do a Website Audit to Stay on Top

A website audit affirms that your digital strategy is on track and that your digital assets perform to their full potential.  One of the most important activities you can perform to confirm your digital plan is working and in good shape is to do a website audit. A website audit looks at the website’s…

Read More

What is New Media with Greg Rollett

What is New Media with Greg Rollett

Definition: New media marketing focuses on supporting brands and selling goods and services through existing and emerging online platforms, harnessing new media elements to reach future and current consumers. New media marketing includes several different mediums, including display advertising, content marketing, and social media. The goal of all new media marketing is to get buyers…

Read More