Earth Day 2021

Today (April 22) is Earth Day 2021, an international holiday commemorating people’s commitment to environmental conservation. The annual celebrations will be held for the 51st time in 2021. The theme for this year is “Restore Our Earth.” The United Nations declared April 22 to be “International Mother Earth Day” in 2009. UN Secretary-General António Guterres…

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What is digital marketing?

What is digital marketing? From a 30,000 foot view, digital marketing pertains to advertising delivered using digital channels like search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse items, solutions, and brand names. Consumers rely heavily on digital methods to research products. For instance,…

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2021 Digital Marketing Trends

At one point, artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were grand concepts bordering on the absurd. Today, these innovative digital marketing trends are among the top priorities for a majority of business owners in 2021. And why wouldn’t they be? After all, if your business plans to remain competitive in today’s…

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You Must Have an ADA Compliant Website or You Could Risk Fines

The Americans with Disabilities Act (ADA) is famous for initiating the emergence of wheelchair ramps and disabled parking spaces. When technology grew, so did website designers’ responsibility: now they need to build an ADA compliant website to meet the needs of the impaired. Even though the ADA was established before the Internet, its creators deliberately…

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How Often You Should do a Website Audit to Stay on Top

A website audit affirms that your digital strategy is on track and that your digital assets perform to their full potential.  One of the most important activities you can perform to confirm your digital plan is working and in good shape is to do a website audit. A website audit looks at the website’s…

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What is New Media with Greg Rollett

Definition: New media marketing focuses on supporting brands and selling goods and services through existing and emerging online platforms, harnessing new media elements to reach future and current consumers. New media marketing includes several different mediums, including display advertising, content marketing, and social media. The goal of all new media marketing is to get buyers…

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What is a landing page and how do you use them?

So you want to know what a landing page is? In this post, we’ll answer that question and reveal a few tips and tricks for your lead capture pages. The best part, you don’t need to be a professional marketer to figure this out. And with the quick information provided in this post, you can…

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How to establish expert positioning in your industry

In this post, we’re going to talk about how to use expert positioning yourself as an expert. If you want people calling you and asking for your help with questions like “we need help with this, we know this is your area, how soon can you start?” Then you need to understand and use expert…

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Four steps to attracting your ideal customers

Suppose you have a great idea or maybe even a product to sell, but you don’t have any customers. In that case, we’re going to help you find where your ideal customers are hanging out online. I want to help you figure out where your ideal client is hanging out. Like all business owners, you…

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7 Ways To Expand Your Local Business Using Digital Marketing

It’s essential for local businesses to use digital marketing to draw more local clients. Many local business owners mistakingly think that online ads and other digital marketing methods can only be used if they do business outside their immediate community. But nowadays, with online advertising capabilities, it’s easier than ever to reach customers in your…

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