Your business needs to be using Artificial Intelligence (AI) for SEO and your online marketing. Here are some reasons why using AI for SEO will help you boost your page rankings and create more coherent strategies and content.
Currently, Artificial Intelligence (AI) is one of the most prominent digital marketing trends. Artificial intelligence was once synonymous with robots, machinery, and complicated sciences. It had an abstract and mysterious feel to it. It was a concept more often associated with science fiction films and the distant future.
After a decade, artificial intelligence has become a more popular concept.
AI has grown to become a staple of our daily lives, from using a self-checkout line at the grocery store to relying on Amazon’s item recommendations.
Digital marketing and SEO are perfect examples of this today.
What is AI?
Artificial intelligence (AI) is an all-inclusive concept that encompasses a variety of technologies like machine learning (ML), computer vision (CV), natural language processing (NLP), deep learning, and other still-developing technologies.
What’s the point of AI?
AI has only one primary purpose: to outperform humans at (often tedious and mundane) cognitive tasks. So it’s a piece of technology that makes our jobs and lives simpler.
AI has already been shown to increase sales in the business world.
30% of AI adopters in sales and marketing recorded a 6-10% rise in revenue after introducing the technology.
There are some astounding numbers.
And, yes, AI will help you improve your SEO.
Will AI, on the other hand, take over SEO?
Definitely – no!
Let’s look at how AI is affecting SEO and why it isn’t going to take over.
Content that ranks high in desktop search is also very likely to appear as a voice search answer: about 75% of voice search results rank in the top 3 for that query.
What is AI SEO?
Powerful search engine algorithms, such as Google’s Rankbrain BERT, now provide AI as a critical feature. This means that if you understand AI and how it affects search engines, you can use AI to improve your SEO.
That’s not everything, though.
AI is also a fantastic platform for data analysis, which is a
n essential part of creating a successful SEO strategy.
AI-powered SEO apps can help you perform tasks faster and more effectively, from identifying trends to recognizing content gaps.
The combination of artificial intelligence and search engine optimization is a digital match made in heaven.
The Impact of AI on SEO
AI – more particularly machine learning – has become a vital element in how search engines rank pages. This means that when optimizing for search, it’s critical to understand AI.
As search engines have advanced their ability to detect keyword stuffing, irrelevant backlinks, and high-quality content for consumers, marketers have had to rely on AI to meet their needs.
Although following SEO rules is essential, using AI for SEO performance increases your chances of improving page rankings and helps you create a more coherent strategy and better content.
So, why do you need AI in 2021 and beyond for SEO success?
To learn why AI is a worthwhile investment for your SEO strategies, read on for our main takeaways.
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. (searchenginewatch.com)
AI’s Impact on Content Strategy
Artificial intelligence (AI) can have a significant influence on how you market your content.
The technology generates more opportunities to reach audiences. However, it requires you to consider how to string together these opportunities into a practical approach.
In addition, when it comes to developing coherent content strategies that can lead to SEO victories, the answers are frequently found.
For many companies, using AI to collect valuable data and customer insights can help them improve their overall SEO results.
Kia Motors was one company that did a fantastic job with this strategy.
The automaker teamed up with Influential, an influencer marketplace that uses artificial intelligence to recommend important influencers to businesses.
Influential will pair marketers with influencers who can help them meet their target customers using demographic data from their audience.
For its 2016 Super Bowl ad, Kia collaborated with Influential. Kia partnered with influencers who shared branded content to target relevant audience groups.
Through the #AddPizzazz campaign, Kia was able to raise awareness about their latest Kia Optima model.
Kia was able to develop a successful content strategy with the help of relevant influencers, thanks to the insights gained from Influential’s data collection.
When it comes to collecting the correct data, AI will assist you in identifying the information you need to develop a strategy centered on the most effective channels for your messaging.
AI And Search Engines
AI is being used to significant effect by search engines themselves. For example, Google’s algorithms are constantly tweaked to best balance how people look for stuff online. In addition, they’ve gotten better at applying context to searches to deliver more accurate results that are personalized to what people are searching for.
For the first time, search engines see the effects and advantages of using AI and machine learning. They offer various ways for people to find what they’re looking for, whether by image search, voice search, or other methods.
According to SEOlutions’ marketing experts, any digital marketer can improve their marketing campaigns using the same tools and AI that search engines do. For example, marketers may use tools like Yoast or Moz to help them pick and use keywords, refine sentences, better manage content, and do other things to ensure a website is completely optimized.
These tools also assist with image and audio searches, ensuring that users can locate the content regardless of how they look for it.
In short, search engines are becoming increasingly adept at locating what customers need. As a result, you can – and should – fulfill those needs yourself with the right resources.
Data shows that 79 percent of organizations that exceeded revenue goals have a documented personalization strategy. (searchenginejournal.com)
AI and Smart Content
It is up to advertisers to take advantage of intelligent content tools, thanks to the evolution of AI and SEO – and their newfound com
bination. These tools use artificial intelligence to improve SEO efficiency and help with issues such as reputation management.
Rather than having employees spend all day monitoring social media for mentions, you might automatically use Buzzumo or HubSpot to be informed of any mentions. Other tools, such as Atomic Reach, provide content analytics monitoring. They help you in developing a better plan based on AI to achieve better results.
Artificial intelligence has become a big part of SEO performance and digital marketing in general, whether gathering data, creating content, or putting together SEO strategies.
What the Future Holds
Technology is constantly improving and progressing. The same is true for search engines. As people’s preferences shift and their reliance on search engines grow, these search engines must evolve to meet those needs. They must be adaptable.
Marketers, authors, and content strategy managers all have varying goals as a result of this. The days of stuffing keywords into a blog post and calling it a day are long gone. Search engines use AI to help address the needs of users. As a result, AI has become an integral part of SEO success because it enables content creators and advertisers to fulfill those needs.
The bottom line is that AI can handle the challenges of adapting content and marketing to meet AI’s demands. In addition, AI also aids in creating better methods, the management of automation, and the overall improvement of page rankings.
To conclude, AI is essential for marketing because it makes it easier to communicate with consumers and create content that appeals to both customers and search engines.