April 22 is Earth Day 2021

Earth Day 2021

Today (April 22) is Earth Day 2021, an international holiday commemorating people’s commitment to environmental conservation. The annual celebrations will be held for the 51st time in 2021. The theme for this year is “Restore Our Earth.” The United Nations declared April 22 to be “International Mother Earth Day” in 2009. UN Secretary-General António Guterres…

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What is digital marketing?

What is digital marketing?

What is digital marketing? From a 30,000 foot view, digital marketing pertains to advertising delivered using digital channels like search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse items, solutions, and brand names. Consumers rely heavily on digital methods to research products. For instance,…

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What is New Media with Greg Rollett

What is New Media with Greg Rollett

Definition: New media marketing focuses on supporting brands and selling goods and services through existing and emerging online platforms, harnessing new media elements to reach future and current consumers. New media marketing includes several different mediums, including display advertising, content marketing, and social media. The goal of all new media marketing is to get buyers…

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What is a Landing Page and How do You Use Them?

What is a landing page and how do you use them?

So you want to know what a landing page is? In this post, we’ll answer that question and reveal a few tips and tricks for your lead capture pages. The best part, you don’t need to be a professional marketer to figure this out. And with the quick information provided in this post, you can…

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How to Establish Expert Positioning in Your Industry

How to establish expert positioning in your industry

In this post, we’re going to talk about how to use expert positioning yourself as an expert. If you want people calling you and asking for your help with questions like “we need help with this, we know this is your area, how soon can you start?” Then you need to understand and use expert…

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7 Ways To Expand Your Local Business Using Digital Marketing

7 Ways To Expand Your Local Business Using Digital Marketing

It’s essential for local businesses to use digital marketing to draw more local clients. Many local business owners mistakingly think that online ads and other digital marketing methods can only be used if they do business outside their immediate community. But nowadays, with online advertising capabilities, it’s easier than ever to reach customers in your…

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How to Create Your Customer Avatar | Who is Your Perfect Customer

How to Create Your Customer Avatar

How do you know who to design your marketing towards? Who is your perfect customer? Marilee Maricich explains the steps to create your customer avatar. Discover exactly how to design your customer avatar – this is the most essential step when it comes to building a business. Whether you are building a website or creating…

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Market Your Website For Free When You Have No Money

Market your website for free when you have no money

Don’t you want to grow your business? Well, who doesn’t? The challenge is how hard it can be to grow your business and market it without a big marketing budget. Right? That’s completely false. You don’t have to have money to market your business. In this post, I’ll show you how to market your website…

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WIX versus WordPress versus Squarespace – which is best

WIX versus WordPress versus Squarespace - which is best?

WIX versus WordPress versus Squarespace… With so many platforms wade through, how can you know which ones are best for SEO? Which one should you use? WordPress is free, WIX costs money, Squarespace is also out there. There are so many choices. How do you know which one is the best to use when they’re…

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How Many Blog Posts Do You Need To Write Each Month

How Many Blog Posts Do You Need To Write Each Month

Everybody says that content marketing works. But does anyone ever tell you how much content you should be creating? In this post, we’re going to talk about how many blog posts you need to write each month. I have a question for you. How many blog posts do you create each month? Leave a comment…

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