How to Develop an Impactful, Data-Backed Digital Marketing Strategy

How to Develop an Impactful, Data-Backed Digital Marketing Strategy

You may think that creating a solid digital marketing strategy is difficult, but it doesn’t have to be! With these simple tips, you can build an effective strategy to help your business grow. Here’s a step-by-step guide to building a successful digital marketing strategy: 1. Know Your Digital Marketing Strategy Goals Before you begin planning…

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How Do SEO and PPC Work Together to Boost Your Web Traffic?

How Do SEO and PPC Work Together to Boost Your Web Traffic?

Let’s look at how SEO and PPC function and affect one another and some best practices for merging the two. By the end of this post, we hope you’ll better understand how these two marketing tactics can be used to improve your website and produce better results. What is SEO? Here’s a quick primer on…

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Secret Marketing Strategies: Volume #1

15 Secret Marketing Strategies featured

Marketing strategies are a dime a dozen. There are so many options to choose from that it can be difficult to know which one will work best for your company. Having a toolbox of marketing techniques is the key to success in today’s competitive market. The internet has made marketing easier than ever before, allowing…

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How to convert your website traffic

How to convert your website traffic

One of the most telling indicators of a website’s success is its traffic. And even though many businesses focus on their products or services as their primary activity, there is still value in focusing on visitors and visitors’ needs. You need to optimize your site to stand out against the competition to do that effectively.…

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Do you have an ADA Compliant Website?

Does your website need to be ADA compliant?

For accessibility activists, the shortage of websites and mobile apps that are ADA compliant and meet accessibility compliance standards was discouraging news. When schools and businesses closed because of COVID-19, people went online for supplies, services, education, information, and to do their jobs. What they found were websites and apps they could not use. What…

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The 5 Most Important Digital Marketing Strategies for Companies

The 5 Most Important Digital Marketing Strategies for Companies

Digital marketing is essential in today’s Internet world. It’s one of the best ways to expand your business, regardless of your industry or company size. However, in order to grow your business and generate money, you must use the best strategies. Over the life of the internet, many more innovations are being introduced into the…

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Facebook Ads or Google Ads, Which is Better for Businesses?

Facebook Ads or Google Ads: Which is Better for Businesses?

Facebook Ads or Google Ads: Which Should You Use for Your Business? Until recently, many advertisers used to think of Google Ads and Facebook Ads as rival platforms. The two companies’ long-standing rivalry was frequently dramatized by the media. It was viewed as clear proof that the two platforms were in direct rivalry, forcing businesses…

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Why You Need to Use AI for SEO Success in 2021

Here are some reasons why using AI for SEO will help you boost your page rankings and create more coherent strategies and content.

Currently, Artificial Intelligence (AI) is one of the most prominent digital marketing trends. Artificial intelligence (AI) was once synonymous with robots, machinery, and complicated sciences. It had an abstract and mysterious feel to it. It was a concept more often associated with science fiction films and the distant future.

After a decade, artificial intelligence has become a more popular concept.

AI has grown to become a staple of our daily lives, from using a self-checkout line at the grocery store to relying on Amazon’s item recommendations.

Digital marketing and SEO are perfect examples of this today.

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April 22 is Earth Day 2021

Earth Day 2021

Today (April 22) is Earth Day 2021, an international holiday commemorating people’s commitment to environmental conservation. The annual celebrations will be held for the 51st time in 2021. The theme for this year is “Restore Our Earth.” The United Nations declared April 22 to be “International Mother Earth Day” in 2009. UN Secretary-General António Guterres…

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What is digital marketing?

What is digital marketing?

What is digital marketing? From a 30,000 foot view, digital marketing pertains to advertising delivered using digital channels like search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is how companies endorse items, solutions, and brand names. Consumers rely heavily on digital methods to research products. For instance,…

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