Digital Marketing Tips and Tricks

Focused Idea’s Blog

7 Ways To Expand Your Local Business Using Digital Marketing

7 Ways To Expand Your Local Business Using Digital Marketing

It’s essential for local businesses to use digital marketing to draw more local clients. Many local business owners mistakingly think that online ads and other digital marketing methods can only be used if they do business outside their immediate community.…

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How to Create Your Customer Avatar

How to Create Your Customer Avatar | Who is Your Perfect Customer

How do you know who to design your marketing towards? Who is your perfect customer? Marilee Maricich explains the steps to create your customer avatar. Discover exactly how to design your customer avatar – this is the most essential step…

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How to Come Up With Ideas for Blog Posts

How to Come Up With Ideas for Blog Posts

Every minute there are millions of pieces of content uploaded to the Internet. This can make it so difficult for businesses to come up with ideas for blog posts that address the right questions and stand out from the crowd.…

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Is Website ADA Compliance Really a Problem?

Is Website ADA Compliance Really a Problem?

What is Website ADA Compliance? Here’s something 99.99% of businesses probably don’t think about until they’re hit with a lawsuit: website ADA compliance. Why are there so many website accessibility lawsuits? This post will cover what you need to know…

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Why Voice Search is the future for SEO and how to optimize for it.

Why Voice Search Is the Future for SEO and How to Optimize

What is Voice Search? Reaching the top search results position for dozens of keywords is the ultimate aim for many content marketers. Still, Google keeps throwing curveballs our way to make that crusade even more difficult. One recent update that…

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How to build a high converting landing page

How to build a high converting landing page

Looking at a landing page, it’s easy to tell when one is not going to covert. It’s also easy to look at a landing page and know if it will covert exceptionally well. In this post, I will share what…

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6 Simple ways for driving traffic to your website

6 Simple Ways for Driving Traffic to Your Website

This week, I want to share my favorite ways of driving traffic to your website. Once you’ve created a gorgeous professional website for your business, then your top priority will become driving traffic to your website. By traffic, I mean…

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What does a search engine optimization consultant actually do?

What Does a Search Engine Optimization Consultant Actually Do?

From the 30,000-foot view, the job of a search engine optimization consultant is to help your business get found online. What do they do, and what you should consider before hiring one? A search engine optimization consultant is anyone with…

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