5 Reasons Your Website Needs to Be ADA Compliant

The Americans with Disabilities Act (ADA) was initiated in 1990. It is intended to assure that people with disabilities have the same opportunities as anybody else. This suggests that any type of business that serves the public has to make sure their building suits people with numerous kinds of disabilities. And since the web is…

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why video marketing should be part of your online marketing strategy

Video has been dominating the web over the last few years. This domination is why advertising and marketing teams are making it a priority when formulating new strategies. Many benefits emerge from using video, especially when they connect with potential customers. Video has become such a staple in online marketing campaigns that one in four…

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COVID-19 Reality Check

In the coming months, businesses will need to count more on digital marketing to make it through the continuing COVID-19 pandemic. Here’s why. Over the past couple of months, several events have been canceled because of the present pandemic. Some of the events that were canceled include sporting events and conferences. Even the Tokyo 2020…

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SEO Basics for local businesses to get found in search results

Countless small businesses do not understand the importance of SEO basics as a critical digital marketing strategy. Knowing SEO basics is a critical strategy for businesses to bring valuable traffic to their site. When the best people visit a website, they are likely to turn into leads and sales – the bread and butter for…

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The Importance of Live Streaming Video For Your Business

On nearly all social media platforms, all you need to do is click a button and start broadcasting a live video. Besides that, there are also several other platforms explicitly built for live streaming. So, then why is live streaming video so significant? Live video streaming is among the most potent methods to communicate and…

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An introduction to medical practice seo

In the highly competitive healthcare industry, having a website is no longer an option for doctors and medical practices. A website is essential if you want patients — and other providers who can make referrals — to discover you. However, without any digital marketing knowledge, you might think, “build it, and they will come.” But…

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Healthcare digital marketing trends

In several respects, the healthcare sector is innovative, but healthcare digital marketing strategies appear to be lagging behind other consumer-centered industries. Why?  Over the coming years, healthcare marketers are expected to take full charge of the consumer experience – patient experiences being the focus.  Not to mention the use of regulatory, enforcement, and off-label wounds…

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Six Emails You Should Not Send During a Pandemic

Many people are working from home right now, and so many businesses having dispersed the workforce, email has never been so relevant. However, based on the emails I’ve been getting lately, a lot of companies are blowing things up with their customer emails. Though there are several posts about email and email marketing, today’s situation…

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