How to Create Your Customer Avatar

How do you know who to design your marketing towards? Who is your perfect customer? Marilee Maricich explains the steps to create your customer avatar. Discover exactly how to design your customer avatar – this is the most essential step when it comes to building a business. Whether you are building a website or creating…

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Three Mistakes to Avoid in Your Digital Marketing Plan

Your digital marketing plan will prove to be very critical if you want to see long-term success for your company. In the world today, your digital marketing activities will define your level of interaction and reach you have with your customers. Digital marketing entails determining how your customer base engages with your social media and…

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