What Does a Search Engine Optimization Consultant Actually Do?

What does a search engine optimization consultant actually do?

From the 30,000-foot view, the job of a search engine optimization consultant is to help your business get found online. What do they do, and what you should consider before hiring one? A search engine optimization consultant is anyone with a particular skill set in the digital marketing industry. At the most basic level, a…

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SEO or PPC: Digital Marketing Strategy

“Which is better: SEO or PPC?” that’s the most common question we got asked. Quick answer: it depends on your objectives, current situation, and market. New businesses can have difficulty getting acquainted with SEO, and if managed properly, paid search can provide a quick route to search marketing. Your digital marketing strategy will be your…

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