What is New Media with Greg Rollett

Definition: New media marketing focuses on supporting brands and selling goods and services through existing and emerging online platforms, harnessing new media elements to reach future and current consumers. New media marketing includes several different mediums, including display advertising, content marketing, and social media. The goal of all new media marketing is to get buyers…

Read More
why video marketing should be part of your online marketing strategy

Video has been dominating the web over the last few years. This domination is why advertising and marketing teams are making it a priority when formulating new strategies. Many benefits emerge from using video, especially when they connect with potential customers. Video has become such a staple in online marketing campaigns that one in four…

Read More