When it comes to Facebook ads, you may have heard some Facebook ads experts talk about how you shouldn’t boost Facebook posts. There are many reasons for this advice and in this article, we’re going to talk about how to create an ad from your Facebook posts.
In its most truncated form, you don’t want to boost Facebook posts because you can’t control that boosted post’s outcome. You also can’t control what Facebook is trying to get people to do on your post. You can’t manage how you’re spending your money. It’s just not the best way to promote your post. Often people think, “But I already created the post, and I want to write it again. I don’t want to lose all of those likes and comments.”
Well, you can create an ad from an existing post on your Facebook page. It’s actually no problem. It’s one of the easiest things you could possibly do. So instead of boosting your next Facebook post, read the rest of this article. We’ll cover how to create an ad so you can choose the objective and get the most bang for your buck – even if you want to boost a post that’s already on your page.
How to Create an Ad from Your Facebook Posts
When you’re on your regular personal profile on Facebook, you’ll scroll down and go to ads manager. When you log in to the ads manager, you’ll want to go to the hamburger menu. Go to All Tools and Page Posts. The screen will show all your page posts for whichever business page that you pick. You want to make sure you select “Post” and choose Publish Post or whatever best suits your needs best. Most people will want to use Published Posts.
Now, go to your page and pick “Published Posts” and find the one you want to run your ad. Click the box next to it. Then hit actions and Create Ad. From there, you will follow through the Facebook ad creation process precisely the same as you would for any other ad. This post is not an in-depth how to do Facebook ads, so we’re not going to go into great detail here. Still, everything is precisely the same as you would for any regular ad. You name your campaign, name your ad set, choose the audience, everything… The main difference is that when you create an ad generated from a post that is already published or scheduled to post, you cannot edit the creative. You can’t edit the wording, the text or the image or the video. The reason is that it’s already posted on your Facebook page. The post has already received comments, likes, and feedback. The post already has some user engagement, and you want that to carry over to your ad.
Once you turn it into an ad, just know that you can’t change any of the original elements. Other than that, you’ll be able to add the links and how you want it to be served to your audience just like a regular ad. So using your post for a Facebook ad allows you to choose your objective. It will enable you to decide how Facebook pushes your ad out. That’s not something you can do with a boosted Facebook post, and it is an integral part of running an ad.
So next time you’re tempted to hit Boost Post for five dollars or whatever, take a minute and create an ad from that existing Facebook post. You keep your likes, comments, and you keep all of your visitor engagement.
Steps to Create an Ad from Your Facebook Posts
- Scroll to Ads Manager
- Go to All Tools and Page Posts
- Select your business page
- Select Post
- Select Publish Post
- Choose Actions
- Select Create Ad
So, using a Facebook post as an ad is a good idea all-around. And you get the best bang for your buck.
There’s your Facebook ads tip for the day. Until our next post, hit me up in the comments. If you have any questions or to explain your excitement about how amazing the story is because you had no clue you could do this.
If running Facebook ads, or doing any other form of digital marketing, is outside of your comfort zone for your business, we can help you out. Just reach out to us, and let us know what you need help with. We’re here to assist you and your business in any way that we can. In the meantime, why not join our list so you can get content like this delivered directly to your inbox? Just check the box below.