Blog
How to Design Your Customer Avatar or Buyer Persona
It is critically significant to the success of your marketing, sales, product development, and service delivery that you have a broad knowledge of who your customer avatar is.
Read MoreThe Importance of Live Streaming Video For Your Business
On nearly all social media platforms, all you need to do is click a button and start broadcasting a live video. Besides that, there are also several other platforms explicitly built for live streaming. So, then why is live streaming video so significant? Live video streaming is among the most potent methods to communicate and…
Read MoreIntroduction to Medical Practice SEO – Search Engine Optimization
In the highly competitive healthcare industry, having a website is no longer an option for doctors and medical practices. A website is essential if you want patients — and other providers who can make referrals — to discover you. However, without any digital marketing knowledge, you might think, “build it, and they will come.” But…
Read MoreHealthcare digital marketing trends that impact your practice
In several respects, the healthcare sector is innovative, but healthcare digital marketing strategies appear to be lagging behind other consumer-centered industries. Why? Over the coming years, healthcare marketers are expected to take full charge of the consumer experience – patient experiences being the focus. Not to mention the use of regulatory, enforcement, and off-label wounds…
Read MoreThree Mistakes to Avoid in Your Digital Marketing Plan
Your digital marketing plan will prove to be very critical if you want to see long-term success for your company. In the world today, your digital marketing activities will define your level of interaction and reach you have with your customers. Digital marketing entails determining how your customer base engages with your social media and…
Read MoreEverything You Need to Know About Email Marketing
As more people begin to work from home, email is the new “workplace.” Now is the best time ever to perfect email marketing. Read this post on sending emails during a pandemic first. To sum it up now is NOT the time to begin an email marketing campaign; it will NOT be appreciated unless you…
Read MoreBusiness Emails Not to Send Clients During the Pandemic
Many people are working from home right now, and so many businesses having dispersed the workforce, email has never been so relevant. However, based on the emails I’ve been getting lately, a lot of companies are blowing things up with their customer emails. Though there are several posts about email and email marketing, the current…
Read MoreWhy Companies Need to Focus on Digital Marketing to Beat COVID-19
In the coming months, businesses will have to depend on and focus on digital marketing initiatives to withstand the raging Coronavirus pandemic. And this is why. Over the last few months, several tech companies have had to suspend their events because of the current pandemic. In addition to SXSW, other canceled events include The Cannes…
Read MoreAre you working remotely? Tools to help with productivity
Are you suddenly working remotely? We’re all in a transition phase right now with our industries. Here are some of our favorite tools to help you adapt.
Read MoreManaging Your Digital Marketing Presence During COVID-19
If your organization has temporarily stopped doing business or chosen to introduce a telework schedule, how you handle your digital marketing strategy might change in response to this ongoing health crisis. Here are some suggestions for managing your digital marketing footprint during COVID-19: Be Aware of Your Tone The strength of social media during this…
Read More