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Managing Your Digital Marketing Presence During COVID-19
If your organization has temporarily stopped doing business or chosen to introduce a telework schedule, how you handle your digital marketing strategy might change in response to this ongoing health crisis. Here are some suggestions for managing your digital marketing footprint during COVID-19: Be Aware of Your Tone The strength of social media during this…
Read MoreEmail Marketing Tips and Tricks
Email marketing has been one of my major sources of revenue for our digital marketing agency. For several years, my relationship with MailChimp and Aweber has been one of my best learning experiences so far in digital marketing. It has some challenges like any other platforms but I’d like to share with you how I…
Read MoreWhat is on-page SEO?
On-page SEO is the optimization of content and structure within the website from the home page to the contact forms. Any measures that can be done within the site to improve search engine rankings. Improving meta descriptions, title tags, or content are some of the examples. On the other hand, off-page SEO is any links…
Read MoreSEO or PPC: Digital Marketing Strategy
“Which is better: SEO or PPC?” that’s the most common question we got asked. Quick answer: it depends on your objectives, current situation, and market. New businesses can have difficulty getting acquainted with SEO, and if managed properly, paid search can provide a quick route to search marketing. Your digital marketing strategy will be your…
Read More5 Simple Ways to Get Leads Without Spending Any Money
Regardless of the type of business you run, the vast majority of your customers and prospects are probably online. That makes it crucial for you to combine online sources for lead generation into your overall marketing plan. While many of the online lead generations demand a lot of money to perform, this isn’t always the…
Read More10 Steps to Improve SEO on Your Website
It’s difficult to run and maintain a business. You may have a steady stream of loyal existing customers, but we also need to make sure that we have a steady flow of new customers. Your website is the online front line of your business and thus, you need to make sure to take some steps…
Read More8 SEO Trends That Will Matter to You in 2020
SEO is relevant for digital marketers, webmasters and companies of all sizes because, in a nutshell, it helps your website appear in the search results whenever someone types or speaks a question for which you have a solution or answer. In other words, it improves a website’s exposure in the SERPs which contributes to more…
Read MoreWhy You Should Hire An SEO Consultant
Why Would You Outsource To An SEO Consultant? Why would it be a great idea to outsource to an SEO consultant? An experienced web designer can create an exceptional page that can serve every requirement that you can imagine. However, web designers might not necessarily have any experience with SEO. An SEO consultant will understand…
Read MoreBacklinks for better SEO
What is a backlink? When one site links to another, it’s called a backlink. Backlinks are also called “inbound links” or “incoming links.” They are essential to your SEO. Why are backlinks relevant? Backlinks are especially important for SEO because they represent a “vote of self-confidence” from one website to another. In essence, incoming links…
Read MoreHow to Come Up With the Best Local Keywords
Local keywords are the key (no pun intended) to just about everything you will ever do to getting your business noticed on the web. Keywords affect your rankings on search engines, the effectiveness of your ad campaigns, the ease with which potential clients can locate your business, etc. Therefore getting the best keywords for…
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