Local keywords are the key (no pun intended) to just about everything you will ever do to getting your business noticed on the web. Keywords affect your rankings on search engines, the effectiveness of your ad campaigns, the ease with which potential clients can locate your business etc. Therefore getting the best keywords for your local business is absolutely critical and is the number one step to implement before you do anything.
So how do you get the best keywords for your business? This isn’t difficult to do. It’s just a mixture of common sense and getting free help from keyword tools.
Now that you have two local keyword lists that describe the where and what of your business, its time to get help from keyword tools that will tell you which keywords are more popular or more likely to be searched for. You want to know the best keywords to use. For example, you would want to know which of two keywords is more important- sushi restaurant or Japanese restaurant. You can find this out by going to Google.
In our example Japanese restaurant yields more results than the term sushi restaurant (165000 vs. 40500) so it is a better keyword to use. Scrolling down the list we pick up very important information about the phrase “Japanese restaurant in” which has 27100 searches. This shows us that we can append our best “where” keywords to this term too.
Combining the two lists will give you long-tail local keywords such as “Japanese restaurant in Boston.”
This 2 step process will complete your keyword research, yielding two lists of powerful and popular keywords for your local business to use in all your web content. Even better is the fact that you can combine these two lists to create a long-tail keyword list for even more specific and targeted search results.