You would be hard-pressed to find a business in today’s world that doesn’t have a website. But a website alone does not always provide sufficient information, personality, or authority to stand out from the crowd. This is where your business blog can shine. And, although most large corporations have full-on content marketing systems and forums, doing the same thing is equally critical (and easy) for small businesses and startups.
If you need some inspiration, here are seven compelling reasons why your company needs a business blog.
1. A business blog keeps your audience updated.
A blog is an excellent resource outside your company website to keep your audience in the loop about your business. Although a website can be more practical in content and simple in language, a blog offers more versatility in communicating with consumers, sharing information to show who you are, not just what your company does.
Think of your business blog as your direct communication channel. It’s a place for you to chat about your goods and services in detail. You can also promptly share content and comment on related industry trends in a way that lets your brand personality shine.
2. A business blog is great for building long-tail SEO and getting traffic.
A big reason every business needs a blog is to increase its visibility. The more blog content you produce, the more chances you will have to introduce it to your website in search engines and drive organic traffic.
Blogs offer the perfect platform to reinforce your SEO strategy. By producing fresh and well-written articles that integrate long-tail keywords, photos, and videos, your chances of getting noticed, gaining traffic, and converting leads into buyers.
3. A blog can help improve internal linking.
In comparison to inbound linking, internal linking is something that’s entirely under your control. That means that there is no excuse not to include them in your blog posts. It will help visitors navigate your site, pointing them to the most relevant pages on your website.
Internally linking to other blog posts and pages on your website can also improve your SEO performance. The more relevant links you use, the more likely you are to rank higher, which may bring more traffic and future leads.
4. Customers can give you feedback on your business blog.
Good business websites do a solid job of providing customers with the information they need, but that’s usually a one-way conversation. Often there is no room to ask questions, comment on content, or to start a conversation.
That’s why a business blog is so great. It provides a two-way dialogue with customers, leads, and colleagues in your industry. With a more relatable tone and an interactive platform, you can inspire feedback and conversation in your blogs’ comments.
Having in-depth conversations with your clients is a great way to build confidence and authority with your brand. It lets you look at your business from your customers’ points of view and make tweaks to improve your services.
5. Helps you build your email database.
Email marketing is a dependable marketing approach. But getting people to sign up isn’t always an easy one. This is another way that a blog can be helpful. It ensures your business remains at the top of mind and helps reinforce the need for keeping your audience updated.
If people find your blog content informative, relevant, and engaging, they’ll be confident your email newsletters will be. Include internal links in both your blogs and newsletters to push them towards signing up. That makes reading about deals, new items, or company updates simpler for them.
6. You can teach and explain more about your products.
Business blog allow you to provide in-depth explanations and teach about what your products and services really can offer. For example, on your most technical services, you could write case studies for clients, explore specific benefits, or provide easy-to-read “how-to” guides.
The more your company produces content like this, the more likely it will be seen as an industry authority. Not only does this build up your knowledge base, but it also encourages innovation and imagination. The deeper and more nuanced your posts are, the more ideas you are likely to generate.
7. It’s much easier to get social exposure with blog articles.
Blogging is an easy way of being discovered via social media. Anytime you write a blog post, you generate content that people can easily share on Twitter, Facebook, LinkedIn, Pinterest, and other platforms. This helps to expose your company to audiences you may not even already know.
By comparison, business blog content helps fuel your performance on social media. Instead of trying to randomly come up with new social media content, you can simply promote and connect recent and vital blog posts. At the same time, you are improving your presence on social media and getting in new site visitors. That’s a win-win.
If you want to reach new audiences, build your brand, and stand out from the competition ‐ take inspiration from the above reasons and start a business blog.
Having a blog provides a robust platform for your marketing. It’s also fun and motivating ‐ and a great way to share ideas, develop new ones, and build a community of like-minded and engaged people.
Are you ready to take your company to a new level with a business blog on your website?
We invite you to schedule an inbound marketing consultation with our team if you are interested in implementing a comprehensive business blog strategy or looking to improve your current content strategy. We will discuss the essential metrics to track and how to make sure your current and future blog strategy will be successful for years to come.