Regardless of the type of business you run, the vast majority of your customers and prospects are probably online. That makes it crucial for you to combine online sources for lead generation into your overall marketing plan. While many of the online lead generations demand a lot of money to perform, this isn’t always the situation. Here are five straightforward ideas that you can use to get leads without paying any money.
Concentrate on Influencer Outreach
There are prominent people and organizations in every industry. They are watched closely by people who sincerely consider their opinions. Forming a solid relationship with the right influencer can help you to produce countless new leads for your business with just a few testimonials. When you are designing your list of target influencers, be sure they are people who are closely connected with your market.
Consider Using Guest Blogging
There is no more dependable way to get leads without paying any money, develop your brand and generate new leads than with guest blogging. Rather than guest blogging for backlinks and SEO, concentrate on targeting high-authority blogs that are popular with your target audience. Produce high-quality content that clearly displays your knowledge and expertise in your niche.
Give Complimentary Products or Trials
If you are marketing a great product or service, and you believe that it can add value to your customer’s life, you may consider giving a complimentary product or service trial for a limited time. This will allow your prospects to see your product and how it can be useful to them. You need to choose people who have a legitimate need for your product and who can also pay the money to buy it.
Offer a Winning Affiliate Program
Another way to get leads without paying any money is by offering an affiliate program. Affiliate marketing programs are among the best methods to produce a lot of leads and sales without spending any money. An affiliate marketing program pays a commission to people who promote and market your products or service. They only get paid if you make a sale from their marketing efforts. So, it’s a win-win proposition for anyone who joins.
An excellent idea for getting the ball rolling and cause word-of-mouth advertising for your business is to use various incentives for your target market. The incentives can be anything from a direct discount to a giveaway using your social media accounts. Giveaways work especially well on Twitter and Facebook. They can also help you generate dozens of leads quickly.
Online marketing does not have to cost you a lot of money to produce leads. These five simple and free tactics can give you the publicity you need to entice more customers right away.
If you’re interested in learning more ways to generate leads for your business, check out this book.