Everybody says that content marketing works. But does anyone ever tell you how much content you should be creating? In this post, we’re going to talk about how many blog posts you need to write each month.
I have a question for you. How many blog posts do you create each month? Leave a comment below with the number. Can you take a wild guess at how many content pieces I write? Each one. Do you think it’s one? Do you think it’s three? Do you think it’s 20? I write eight blog posts a month.
That’s roughly two each week and some months I write ten because there are five weeks in the month. I just write two pieces of content each and every week. And you’re probably thinking, “Wait, if you write two pieces of content, then I should write two pieces of content.” That’s not necessarily the case. What works at Focused Idea might not be the best for you. So, let’s figure out how many blog posts you should be writing weekly. The amount of content you produce will vary per blog and per industry.
Determining How Many Blog Posts You Should Write
The first thing to do is to go to Ubersuggest and type in your competitors’ domains. When you type in your competitors’ domain, you’ll see a domain overview report. Click on top pages. You will see all of the top pages that your competitors have. Some will be blog posts, some of them won’t. The reports will show the keywords that the ranking for each blog post for. They will even show you the backlinks that they have.
Next, take all of those blog posts that your competitors are ranking for and create a long list. Don’t do this for just one competitor. Do this for all of them, whether it’s three, five, 10, 20. You want to get a laundry list of blog posts. This will provide you with a good understanding of overlap. It will show what articles are similar to all your competitors, which ones are unique that they don’t have, and only one or two have.
This will give you a good indication of how much content is there to be covered in your space. This method works for almost every industry. Think about it. There over a billion blogs, meaning there’s content on everything. Now that you have that you’ve figured out roughly how many blog posts you need to write to get the maximum amount of traffic and beat your competition.
The next thing you need to do is look at how competitive your competitors are. How many backings do they have? How much traffic are they getting? What is their domain score? The higher that number is, the harder it will be to compete with them.
Go back to Ubersuggest and look at the domain score, which is the traffic of your competitors. The higher that number, the more competitive it is; The lower the number means it’s easier it is to outperform your competition.
Now you have that domain score number, the backlink count, the traffic number of your competition. This information will tell you how many blog posts you need to write each week. If your competition has a domain score, usually under 40, if you produce the same content they have, you can outrank them over time. This means you should be creating a lot of content, whether that means seven pieces of content a week, or 20 a day. You can produce as much you want. The main reason is that your space isn’t as competitive. It’s not going too difficult to outrank your competitors.
On the flip side, however, if your competition has high domain scores above 65, it will take much longer to beat them. If that’s the case, don’t create 10, 20, 30 articles a week, a month, or even a day. Here’s is where you want to look for content gaps. Look at everything they discuss and what topics they are writing about. Look at the content that not too many people are talking about, but still brings a lot of traffic. You might find that if you look up 10 competitors, there may be one who gets significant traffic from one blog post. Your other competitors might not have even considered writing an article on that topic.
What you should do, if your space is competitive, is to create content that your competitors aren’t leveraging. In other words, look for content gaps. You’re looking for what people aren’t really covering. By writing about them yourself, even with higher domain scores, and higher domain authority, you can still do well. This will happen because they’re not trying to rank for those terms when they should be. That’s what helped you determine and figure out how many blog posts you need to write.
Let’s review what we talked about. If your space is ultra-competitive with domain scores 65 and above, look for content gaps. If your competitors’ domain scores are under 40, write as many blog posts as you want. Build the backlinks from other sites, and do your internal linking. Over time you can outrank your competitors. Armed with this knowledge, now you know how many blog posts you should create each month.
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Thank you for reading.