How to Create Your Customer Avatar | Who is Your Perfect Customer

How to Create Your Customer Avatar

How do you know who to design your marketing towards? Who is your perfect customer? Marilee Maricich explains the steps to create your customer avatar. Discover exactly how to design your customer avatar – this is the most essential step when it comes to building a business. Whether you are building a website or creating…

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How to Come Up With Ideas for Blog Posts

How to Come Up With Ideas for Blog Posts

Every minute there are millions of pieces of content uploaded to the Internet. This can make it so difficult for businesses to come up with ideas for blog posts that address the right questions and stand out from the crowd. Companies look to articles expecting to find something they can use in blog posts or…

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Is Website ADA Compliance Really a Problem?

Is Website ADA Compliance Really a Problem?

What is Website ADA Compliance? Here’s something 99.99% of businesses probably don’t think about until they’re hit with a lawsuit: website ADA compliance. Why are there so many website accessibility lawsuits? This post will cover what you need to know about website ADA compliance and accessibility law. More businesses that have an online presence are…

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Why Voice Search Is the Future for SEO and How to Optimize

Why Voice Search is the future for SEO and how to optimize for it.

What is Voice Search? Reaching the top search results position for dozens of keywords is the ultimate aim for many content marketers. Still, Google keeps throwing curveballs our way to make that crusade even more difficult. One recent update that is shaking up how we optimize websites for SEO is voice search optimization. Voice Search…

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How to build a high converting landing page

How to build a high converting landing page

Looking at a landing page, it’s easy to tell when one is not going to covert. It’s also easy to look at a landing page and know if it will covert exceptionally well. In this post, I will share what it takes to build a high converting landing page for your business and products and…

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6 Simple Ways for Driving Traffic to Your Website

6 Simple ways for driving traffic to your website

This week, I want to share my favorite ways of driving traffic to your website. Once you’ve created a gorgeous professional website for your business, then your top priority will become driving traffic to your website. By traffic, I mean getting visitors or new people to come and check out your website. So let’s dive…

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What Does a Search Engine Optimization Consultant Actually Do?

What does a search engine optimization consultant actually do?

From the 30,000-foot view, the job of a search engine optimization consultant is to help your business get found online. What do they do, and what you should consider before hiring one? A search engine optimization consultant is anyone with a particular skill set in the digital marketing industry. At the most basic level, a…

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Market Your Website For Free When You Have No Money

Market your website for free when you have no money

Don’t you want to grow your business? Well, who doesn’t? The challenge is how hard it can be to grow your business and market it without a big marketing budget. Right? That’s completely false. You don’t have to have money to market your business. In this post, I’ll show you how to market your website…

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