Don’t you want to grow your business? Well, who doesn’t? The challenge is how hard it can be to grow your business and market it without a big marketing budget. Right? That’s completely false. You don’t have to have money to market your business. In this post, I’ll show you how to market your website when you don’t have to spend any money on ads.
The fascinating thing about the world wide web is that social media is free. It doesn’t cost to be on there. The second impressive thing about the internet is that you can create content in any form. Your content can consist of video, text, or even audios like podcasts. Creating these types of content, and then pushing out to social media is an excellent way to get more traffic. If you’re striving to market your website and you lack advertising funds, you’ll want to follow these tips.
Find Out What People Are Asking
The first tip to market your website is to head to Quora and type in all the questions people within your space may have. You’ll begin seeing several questions that people have asked. The most popular questions receive a lot of votes. Go to those questions and answer them. By helping people with their questions, more people will see who you are. They’ll go back to your website, and hopefully, they’ll buy. It really is that simple. It’s a perfect way to leverage their traffic to generate traffic back to your website and sales. Best of all, you won’t have to spend any money to do that.
Market Your Website By Sharing Content
The second thing to do to market your website is to share your content to the various social media platforms.
Write a blog post and tweet it on Twitter. Then, write another blog article and post it on Facebook, Twitter, and LinkedIn. The opportunities are limitless. Continuously distribute your content everywhere on the internet. Do you know what we do at Focused Idea? We write a blog post once on our website. Then we post the same exact content on LinkedIn. After adding a few paragraphs there, we say something like, “Hey, to keep reading the rest…” This encourages them to go back to our website to read the rest of the article. We also share a snippet of the post on Twitter because only 140 characters can be posted. This also causes people to head back to my site. So sharing your content on the various social media platforms is another great way to get traffic. It’s as simple as that.
Answer questions that people who are asking on Quora. You can go to Twitter and look for people who are asking about stuff within your field. So if someone is asking about digital market-related stuff, I would go on Twitter and just respond to them in 140 characters. If your content can answer their question, you can even link back to your own site. It’s a perfect way to get more website traffic and to market your website.
If your Twitter profile isn’t popular, or you don’t want to use Quora, just Google for forums within your space. So, for example, if you’re in the veterinary space, just search on Google for “veterinary forum.” You’ll see a list of forums for veterinarians. (I just found 51,600,000 veterinary forums.) Go to them and reply to the questions that you can answer. In the footer of your forum responses, or in the signature, send a hyperlink back to your website. This will bring more visitors back to your site. More traffic means more sales. More sales equal more revenue. And, we all know what that means.
Hopefully, you take these three tips to market your website and make them your own. The majority of companies for whom we do digital marketing reviews don’t seem to know about these strategies. If you can do them, your business will benefit during the rest of 2020.
If you’re ready to implement these tips to market your website when you have no money, but want more guidance, reach out to us. As a San Antonio digital marketing agency, we can help – even if you’re somewhere else.