Posts by Brian
Video Marketing Should be Part of Your Online Marketing Strategy
Video has been dominating the web over the last few years. This domination is why advertising and marketing teams are making it a priority when formulating new strategies. Many benefits emerge from using video, especially when they connect with potential customers. Video has become such a staple in online marketing campaigns that one in four…
Read MoreBusinesses Must Shift to Digital Marketing to Survive COVID-19
In the coming months, businesses will need to count more on digital marketing to make it through the continuing COVID-19 pandemic. Here’s why. Over the past couple of months, several events have been canceled because of the present pandemic. Some of the events that were canceled include sporting events and conferences. Even the Tokyo 2020…
Read MoreSEO Basics for Local Businesses to Get Found in Search Results
Countless small businesses do not understand the importance of SEO basics as a critical digital marketing strategy. Knowing SEO basics is a critical strategy for businesses to bring valuable traffic to their site. When the best people visit a website, they are likely to turn into leads and sales – the bread and butter for…
Read MoreHow to Design Your Customer Avatar or Buyer Persona
It is critically significant to the success of your marketing, sales, product development, and service delivery that you have a broad knowledge of who your customer avatar is.
Read MoreThe Importance of Live Streaming Video For Your Business
On nearly all social media platforms, all you need to do is click a button and start broadcasting a live video. Besides that, there are also several other platforms explicitly built for live streaming. So, then why is live streaming video so significant? Live video streaming is among the most potent methods to communicate and…
Read MoreIntroduction to Medical Practice SEO – Search Engine Optimization
In the highly competitive healthcare industry, having a website is no longer an option for doctors and medical practices. A website is essential if you want patients — and other providers who can make referrals — to discover you. However, without any digital marketing knowledge, you might think, “build it, and they will come.” But…
Read MoreHealthcare digital marketing trends that impact your practice
In several respects, the healthcare sector is innovative, but healthcare digital marketing strategies appear to be lagging behind other consumer-centered industries. Why? Over the coming years, healthcare marketers are expected to take full charge of the consumer experience – patient experiences being the focus. Not to mention the use of regulatory, enforcement, and off-label wounds…
Read MoreThree Mistakes to Avoid in Your Digital Marketing Plan
Your digital marketing plan will prove to be very critical if you want to see long-term success for your company. In the world today, your digital marketing activities will define your level of interaction and reach you have with your customers. Digital marketing entails determining how your customer base engages with your social media and…
Read MoreEverything You Need to Know About Email Marketing
As more people begin to work from home, email is the new “workplace.” Now is the best time ever to perfect email marketing. Read this post on sending emails during a pandemic first. To sum it up now is NOT the time to begin an email marketing campaign; it will NOT be appreciated unless you…
Read MoreBusiness Emails Not to Send Clients During the Pandemic
Many people are working from home right now, and so many businesses having dispersed the workforce, email has never been so relevant. However, based on the emails I’ve been getting lately, a lot of companies are blowing things up with their customer emails. Though there are several posts about email and email marketing, the current…
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