Posts by Brian
Backlinks for better SEO
What is a backlink? When one site links to another, it’s called a backlink. Backlinks are also called “inbound links” or “incoming links.” They are essential to your SEO. Why are backlinks relevant? Backlinks are especially important for SEO because they represent a “vote of self-confidence” from one website to another. In essence, incoming links…
Read MoreHow to Come Up With the Best Local Keywords
 Local keywords are the key (no pun intended) to just about everything you will ever do to getting your business noticed on the web. Keywords affect your rankings on search engines, the effectiveness of your ad campaigns, the ease with which potential clients can locate your business, etc. Therefore getting the best keywords for…
Read MoreHot Digital Marketing Tips You Need To Read
Digital marketing has lots of names: online, web, electronic, or e-marketing. Whatever you call it, you must understand and appreciate the positive (or negative) impacts that it can have on the overall success of your company. These digital marketing tips and techniques give insight into the many ways that you can use the web to…
Read More7 Tips to a User-Friendly Website
 It’s very important to build a user-friendly website Your business website is your online storefront and its image and functionality determine whether users stay on it or click away. Here are some tips to make sure you have a user-friendly website and attractive to users. Adopt a minimalist approach – It’s tempting to “fill…
Read More3 Ways to Get Google to Love Your Local Business
 There is only one way to get Google to love your local business and that is to give Google what it wants. That makes sense, doesn’t it? So what does Google want from your local business content? Relevant Keywords: Google wants you to use keywords that match what people are typing into its homepage…
Read MoreHow to structure your site content for better SEO
How you structure your website content is one of the keys that ensures your on-page SEO is a success. Here are a few tips on how to organize your content correctly that will score you points with the search engines: The length of your articles – gone are the days when a 300 or 500-word…
Read MoreE-Commerce PPC: Reduced Cost Per Lead By 85%
In this PPC case study, we’ll go over how we took an existing campaign, brought the lead price by over 85%, saved them thousands in ad spend, and 6x’d the number of their month-to-month leads. Do you want to understand exactly how we did it? In this case study, we’ll break down the strategies that…
Read MoreHow We Sent 752 Leads To A Used Car Dealer In 90 Days With PPC
In this study, we’ll show you how we took a failing Google Ads campaign and transformed it into a tremendous success. The fact is, we generated 752 leads in the very first 90 days of their campaign! Here’s what we did to accomplish this: Background Our client sells previously-owned cars in Burien, WA. Our objective…
Read MoreSemester at Sea: 165 new leads per month
There is an extraordinary opportunity for advertising and marketing using video. YouTube, Facebook, and Instagram are performing effectively for online marketers without any sign of it stopping anytime soon. The secret to success is developing a compelling video and putting the ideal campaign in place. As an example, our customer, Semester at Sea is killing…
Read MoreOnline Store SEO: 10X Increase In Traffic!
Below is a comprehensive case study about one of our clients in the eCommerce space that got terrific results in just a few months working with us. This customer was on our F.I. X managed SEO program. Let’s dive into this case study! Background This site was getting virtually no web traffic, although the domain…
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